Brands increase interest through over-the-top retail displays
Implications - Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park, retail locations are able to better compete with the convenience of online shops by offering an experiential element.
Workshop Question - Considering your consumers daily routine, what is a new way that you can excite them during the shopping experience?
Trend Themes
1. Experiential Retail - Brands create exciting and memorable shopping experiences to generate interest and engagement with products.
2. Playful Design - Retailers adopt fun and whimsical designs for retail displays, transforming routine shopping experiences.
3. Bold Branding - Bold and creative branding strategies to grab consumer attention and stand out from the competition.
Industry Implications
1. Retail - Stores competing with the convenience of online shops by offering an experiential element.
2. Food and Beverage - Displaying food products in a fun and creative way that focuses on natural and fresh ingredients.
3. Beauty and Fragrance - High-end beauty brands use over-the-top displays and opulent designs to accentuate their luxury status and high price points.
