Swivel by FaceCake Uses Microsoft Kinect to Let You Try on Clothes
Katherinev123 — January 13, 2012 — Business
References: theverge & news.discovery
Virtual dressing rooms are becoming a big part of online retail, but now another innovative technology concept may change the game in the near future. Swivel by FaceCake is an interactive, motion-activated tool that lets people try on clothes and accessories through the use of Microsoft Kinect.
The Swivel by FaceCake system allows you to see how a clothing item or accessory will look on you -- no need to undress! Just wave your hand over the menu items to select them and they will appear virtually "over" your body on the screen. Further, the Swivel by FaceCake system will also suggest outfit ideas for you and allow you to share what you've "tried on" with your friends.
According to Discovery.com, the system is currently available for at-home use, but there are plans to take the Swivel to physical retail stores.
The Swivel by FaceCake system allows you to see how a clothing item or accessory will look on you -- no need to undress! Just wave your hand over the menu items to select them and they will appear virtually "over" your body on the screen. Further, the Swivel by FaceCake system will also suggest outfit ideas for you and allow you to share what you've "tried on" with your friends.
According to Discovery.com, the system is currently available for at-home use, but there are plans to take the Swivel to physical retail stores.
Trend Themes
1. Virtual Dressing Rooms - Disruptive innovation opportunity: Develop advanced virtual dressing rooms that integrate motion-activated technology to provide an interactive and seamless online shopping experience.
2. Motion-activated Tools - Disruptive innovation opportunity: Create motion-activated tools for various industries, such as beauty or home decor, that allow customers to virtually try on or test products before making a purchase.
3. Interactive Retail Experiences - Disruptive innovation opportunity: Enhance physical retail stores by incorporating interactive technology, like the Swivel by FaceCake system, to provide personalized recommendations and improve customer engagement.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Implement motion-activated fittings and virtual dressing rooms in e-commerce platforms to enhance the online shopping experience and reduce the rate of returns.
2. Fashion - Disruptive innovation opportunity: Integrate motion-activated fittings in fashion retail stores, allowing customers to try on clothes virtually without the need for a physical fitting room.
3. Retail Technology - Disruptive innovation opportunity: Develop and market motion-activated tools and interactive systems for retail stores to offer personalized recommendations and create immersive shopping experiences.
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