Joe Cruz Creates Stunning Oil Pastel Paintings
Vasiliki Marapas — July 7, 2014 — Art & Design
References: jcruz & itsnicethat
Joe Cruz is the master of oil pastel; his creations are an inspired mixture of photocopier toner lit up with oil strips of neon color. Unsurprisingly, his work is beautiful both online and in print.
Color is a surefire way to grab attention, but Cruz's work goes far beyond simply grabbing attention. He manages to maintain contemplation in the viewer by experimenting with theme and composition. His work can incorporate aspects of fashion, while adding in an element of the unexpected; for instance, the locked jaw of an irate doberman. Now that's something you normally wouldn't see in your typical fashion spread.
Browsing through Cruz's fabulous portfolio will not disappoint. It's hard to imagine that anyone will become bored of the dynamic, vibrant and playful worlds he creates on the page.
Color is a surefire way to grab attention, but Cruz's work goes far beyond simply grabbing attention. He manages to maintain contemplation in the viewer by experimenting with theme and composition. His work can incorporate aspects of fashion, while adding in an element of the unexpected; for instance, the locked jaw of an irate doberman. Now that's something you normally wouldn't see in your typical fashion spread.
Browsing through Cruz's fabulous portfolio will not disappoint. It's hard to imagine that anyone will become bored of the dynamic, vibrant and playful worlds he creates on the page.
Trend Themes
1. Oil Pastel Art - Opportunity for artists to explore the unique expressive capabilities of oil pastels in creating stunning and vibrant artwork.
2. Color as Attention Grabber - Companies can utilize vibrant and neon colors to capture consumer attention and create impactful marketing materials.
3. Unexpected Elements in Fashion - Fashion industry can experiment with incorporating unconventional and unexpected elements to create unique and captivating visuals.
Industry Implications
1. Art - Artists and art enthusiasts can embrace oil pastel art as a trendy medium for creative expression.
2. Marketing and Advertising - Marketing and advertising agencies can use bold and vibrant colors to create eye-catching campaigns that stand out from the competition.
3. Fashion - Fashion designers and publications can explore incorporating unexpected elements to push boundaries, attract attention, and create memorable experiences.
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