Urban Research's Wearable Clothing is Portable and Interactive
Laura McQuarrie — July 7, 2014 — Tech
References: urban-research & japantrends
Wearable Clothing by Urban Research that is like that perfectly happy medium between trying on clothes in real life and trying them on virtually, since the experience gives you a bit of both. The virtual fitting room takes the form of a booth, which can be installed anywhere, provided that there is access to WiFi and electricity—in the future, Wearable Clothing is set to appear in train stations, department stores and airports.
In this dressing room booth, a camera takes an image of a shopper so that they can try on clothes. The camera is responsive to movement and so are the fabrics. It can be time-consuming to fiddle with zippers and buttons when trying on multiple looks, but Wearable Clothing makes fitting rooms as simple as possible.
If a shopper finds an item that they really like, consumers can get a QR code that will direct them to the brand's online store.
In this dressing room booth, a camera takes an image of a shopper so that they can try on clothes. The camera is responsive to movement and so are the fabrics. It can be time-consuming to fiddle with zippers and buttons when trying on multiple looks, but Wearable Clothing makes fitting rooms as simple as possible.
If a shopper finds an item that they really like, consumers can get a QR code that will direct them to the brand's online store.
Trend Themes
1. Wearable Clothing - Disruptive innovation opportunity: Develop virtual fitting room booths with AI technology to enhance the try-on experience.
2. Virtual Fitting Rooms - Disruptive innovation opportunity: Create interactive dressing room booths that offer personalized recommendations based on shopper's body measurements and style preferences.
3. QR Code Integration - Disruptive innovation opportunity: Implement QR codes in dressing room booths to seamlessly bridge the gap between in-store and online shopping experiences.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Fashion retailers can incorporate virtual fitting room booths to revolutionize the way customers try on clothes and enhance the overall shopping experience.
2. Technology - Disruptive innovation opportunity: Develop advanced camera and fabric technology to create more seamless and realistic virtual fitting room experiences.
3. Retail Technology Solutions - Disruptive innovation opportunity: Companies specializing in retail technology can develop integrated solutions that incorporate QR code technology in dressing room booths for a more convenient shopping experience.
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