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Pinocchioism

Inanimate objects come to life to the delight of consumers

Implications - As technology advances and consumers attention spans shrink, it becomes harder to advertise without some level of novelty. Bringing inanimate objects to life through augmented reality provides this novelty while simultaneously adding a sense of fantasy to a consumer's (otherwise mundane) day.
Trend Themes
1. Augmented Reality Advertising - Business professionals can explore the use of augmented reality to provide unique and entertaining user experiences to promote products and services
2. Artificial Intelligence Customer Service - Business professionals can consider implementing artificial intelligence customer service tools to improve customer interactions and personalize support
3. Virtual Reality Shopping Experience - Business professionals can leverage virtual and augmented reality technology to create immersive shopping experiences that engage customers and increase brand awareness
Industry Implications
1. Retail Industry - Retailers can benefit from implementing augmented and virtual reality shopping experiences, as well as artificial intelligence customer service tools that enhance their customers' experiences and satisfaction
2. Advertising Industry - Advertising companies can consider using augmented reality ads to provide interesting and novel promotional campaigns for their clients
3. Technology Industry - The technology industry can benefit from developing and innovating new virtual and augmented reality technology as well as artificial intelligence tools for various industries
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
384,375 Total Clicks
Date Range:
Feb 13 — Apr 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Yeti Storybook Window Displays
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
This year, the Saks Fifth Avenue holiday window stars an arctic, but unusual character for Christmas — a yeti. The festive decorations were unveiled on November 25 with a dramatic light show and a... MORE
Android Shop Assistants
Android Shop Assistants
Shop Robot Aiko Chihira Helps Customers at Mitsukoshi
By now many consumers would consider digital maps and smartphone apps essential to the shopping experience, but Japan is making interaction seem more human again with the help of an android called... MORE
Virtual Reality Sneaker Apps
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
A new feature on the LCST Lacoste app now lets the fashion and tech-savvy shoppers preview styles from the LCST line. When shoppers have their phones in hand in-store, they’re able to step on... MORE
Virtual Customer Service Reps
Virtual Customer Service Reps
This Artificial Intelligence Customer Service Tracks Emotions
This artificial intelligence customer service tool reads emotions to better respond to customer demands. IPsoft’s Amelia is an AI agent that detects human moods. Amelia is able to read the... MORE
Simulated Shop Assistants
Simulated Shop Assistants
Clarins Promotes the Alien Eau Extraordinaire with a Virtual Assistant
As Clarins gears up to promote its latest opulent fragrance Alien Eau Extraordinaire, the cosmetics brand offered customers the chance to interact with simulated shopping assistants. Clarins teamed... MORE
play_circle_filledMovement-Mimicking Mannequins
Movement-Mimicking Mannequins
The United Arrows Marionettebots Attract Customers Through Motion
The United Arrows Marionettebots combines a traditional mannequin with the movement capabilities of a robot. Used as a unique window display, these hi-tech mannequins may seem gimmicky at first, but... MORE
play_circle_filledAugmented Reality Bus Ads
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
With bus shelter ads being a common place in big cities, Pepsi MAX takes over one in London and creates shocking scenes for people waiting for the bus. People who are waiting for a bus will look at... MORE

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