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Brazen Beauty

Seeking unconventionality, editorials turn to flamboyant cosmetic looks

Implications - Moving away from more natural tones, editorials are incorporating bold and brash cosmetic looks to diversify appeal. Using dark colors and tribal patterns to completely mask one's facial appearance, these fashion features reflect a move toward more unconventional representations of beauty.
Trend Themes
1. Unconventional Cosmetic Looks - Editorials are using dark colors, tribal patterns and bold cosmetic looks to represent beauty unconventionally, reflecting a trend that diversifies appeal.
2. Whimsical Circus Imagery - Fashion editorials are looking to whimsical circus imagery for visually striking inspiration, highlighting candy-colored hues with kaleidoscopic eyeshadow and pink lipstick applications.
3. Tribal and Sci-fi Inspirations - Editorials and creative works combine tribal and sci-fi inspirations to create avant-garde ensemble with ornate accessories and makeup looks reminiscent of Game of Thrones houses.
Industry Implications
1. Beauty and Cosmetics - There is a trend towards unconventional, bold, and flamboyant cosmetic looks, with tribal and dark colors, highlighted with kaleidoscopic eyeshadow and technicolored hair, making creating a disruptive innovation opportunity to cosmetics industry.
2. Fashion and Apparel - Fashion editorials and creative director art incorporate circus and sci-fi-inspired patterns that reflect color clashing patterns, experimenting with wardrobe and make-up designs creating disruptive innovations in fashion and changing the traditional style trends of the industry.
3. Entertainment and Media - The entertainment and media industries looking to experiment and explore unconventional themes such as those in Game of Thrones and other cult favorites to bring the fantasy world to life with avant-garde creations, including wardrobe and make-up design.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
393,480 Total Clicks
Date Range:
Jul 14 — Aug 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Intergalactic Tribalism Covers
Intergalactic Tribalism Covers
Numero China's Latest Issue Features Top Model Auguste Abeliunaite
Top model Auguste Abeliunaite cover’s Numero China’s latest issue and channels Natalie Portman’s Queen Amidala character in the Star Wars film franchise. Padme Amidala is known... MORE
Circus-Themed Cosmetic Captures
Circus-Themed Cosmetic Captures
Glassbook's Under Wraps Beauty Story is Visually Vivid
Photographer Tyna Vargas captures the “Under Wraps” editorial for Glassbook magazine. The visually striking beauty shoot looks to whimsical circus imagery for its visual inspiration and... MORE
Fantasy Family Makeup
Fantasy Family Makeup
Artist Allison Chase Turns the Game of Thrones Houses into Makeup Looks
Makeup artist Allison Chase recreates the iconic family houses from the HBO fantasy series Game of Thrones in her latest photoshoot. Several models were decked out in makeup looks inspired by vastly... MORE
play_circle_filledDaring Dress-Up Editorials
Daring Dress-Up Editorials
L’officiel Ukraine’s Latest Coverstory Embraces Visually Vivid Styling
Fashion photographer Reno Mezger captures L’Officiel Ukraine’s latest cover story starring Kate Shushakova and Stephanie Cam from Modelwerk. Eccentricity is an ongoing theme in the photo series... MORE
play_circle_filledRocker Homage Editorials
Rocker Homage Editorials
The Stephen James NOX Cover Story Pays Tribute to Famous Band Kiss
Stephen James channels an opulent rocker for this latest NOX magazine cover story that tributes famous band KISS. The tattooed top model is captured by photographer Juanjo Molina’s lens while... MORE

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