This Pepsi Ad of Magician Dynamo Will Grab Your Attention
Ian Andrew Panganiban — July 1, 2013 — Marketing
References: geekologie
The recent Pepsi ad of a hovering illusionist is something to see, until you know the trick behind it. As part Pepsi Max’s new campaign, the soda drink company commissioned illusionist Dynamo to pull a trick onto unsuspecting civilians of London. The video showcases the illusionist levitating right next to a double-decker bus.
The pedestrians were all naturally captivated by the trick—and who can blame them? It’s not often you see a guy levitating beside a double-decker bus in London, but maybe it’s a common occurrence at platform 9 3/4. The levitation trick is done with the use of a fake arm and a bracket connected to the frame, which holds up the performer.
The pedestrians were all naturally captivated by the trick—and who can blame them? It’s not often you see a guy levitating beside a double-decker bus in London, but maybe it’s a common occurrence at platform 9 3/4. The levitation trick is done with the use of a fake arm and a bracket connected to the frame, which holds up the performer.
Trend Themes
1. Augmented Reality Advertising - Disruptive innovation opportunity: Brands can leverage augmented reality technology to create captivating and immersive advertising experiences.
2. Out-of-home Advertising - Disruptive innovation opportunity: Companies can explore unique and attention-grabbing ways to engage consumers with outdoor advertising campaigns.
3. Experiential Marketing - Disruptive innovation opportunity: Marketers can create memorable experiences for consumers by combining technology and live performances to enhance brand engagement.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Beverage companies can explore innovative advertising strategies to stand out in a saturated market and capture consumer attention.
2. Entertainment Industry - Disruptive innovation opportunity: Entertainment companies can leverage unique and captivating marketing tactics to promote their content and attract audiences.
3. Advertising Industry - Disruptive innovation opportunity: Advertising agencies can embrace new technologies and creative approaches to deliver innovative and attention-grabbing campaigns for their clients.
1.3
Score
Popularity
Activity
Freshness
