The PepsiMax Commercial Proves to Fans That It is Not a Stunt
Janelle Savel — March 19, 2014 — Marketing
References: adweek
Last year, PepsiMax's video 'Test Drive' starring Jeff Gordon went viral, yet there was online speculation that the stunt was fake. Travis Okulski was one of the critics, and to put the speculations to rest, Pepsi decided to prove to Okulski just how real the stunt was.
Pepsi lured Okulski to Charlotte, N.C. and told him he was getting a sneak peak of the new Corvetter Z06, however the cab driver who would take him to the studio is Jeff Gordon. Gordon plays an ex-convicted taxi driver trying to get free from a police chase. Okulski is in the back seat, petrified and pleading for Gordon to surrender. Gordon seamlessly gets rid of the chaser and pulls into a secluded garage filled with Pepsi and awaiting guests. To say the least, Okulski was speechless.
This hilarious video shows that Pepsi is listening to the critics online, and won't have them taint its reputation. The previous stunt was real, and although some people didn't believe them, they proved it to be real yet again. This shows how far Pepsi is willing to go to stand behind its product, yet it also creates a buzz for its campaign.
Pepsi lured Okulski to Charlotte, N.C. and told him he was getting a sneak peak of the new Corvetter Z06, however the cab driver who would take him to the studio is Jeff Gordon. Gordon plays an ex-convicted taxi driver trying to get free from a police chase. Okulski is in the back seat, petrified and pleading for Gordon to surrender. Gordon seamlessly gets rid of the chaser and pulls into a secluded garage filled with Pepsi and awaiting guests. To say the least, Okulski was speechless.
This hilarious video shows that Pepsi is listening to the critics online, and won't have them taint its reputation. The previous stunt was real, and although some people didn't believe them, they proved it to be real yet again. This shows how far Pepsi is willing to go to stand behind its product, yet it also creates a buzz for its campaign.
Trend Themes
1. Viral Prank Commercials - Opportunity for brands to create viral prank commercials that engage with consumers and prove the authenticity of their stunts.
2. Building Online Reputation - Importance for brands to actively listen to online critics and take action to address their concerns, in order to maintain a positive reputation.
3. Authenticity in Advertising - Growing consumer demand for genuine and authentic advertisements that prove the credibility of the brand's claims.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to use prank commercials to engage with consumers and generate buzz for their products.
2. Advertising Industry - Importance for advertising agencies to create innovative strategies that prove the authenticity of the brand's advertisements and address the concerns of online critics.
3. Automotive Industry - Opportunity for car manufacturers to collaborate with brands on prank commercials showcasing the performance and features of their vehicles.
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