Consumers look to sophisticated ways to make healthy living easier
Implications - The popularity of fitness trackers is expanding to include tasks far beyond the traditional sphere of health tracking. As consumers rely more heavily on technology for guidance, tech that enables the prevention of negative health attributes is broadening the perceived market for products that treat consumers worries rather than problems.
Trend Themes
1. Prevention-focused Wearable Technology - As consumers rely more heavily on technology for guidance, tech that enables the prevention of negative health attributes is broadening the perceived market for products that treat consumers worries rather than problems.
2. Specialised Wearables for Chronic Conditions - Wearable technology is becoming more and more specific and tailored to the needs of individuals.
3. Advanced Tracking and Monitoring Capabilities - Fitness trackers and wearable devices are now incorporating increasingly sophisticated tracking and monitoring capabilities.
Industry Implications
1. Health and Wellness Technology - Opportunities abound for innovative wearable devices and other health technologies aimed at preventing negative health outcomes.
2. Elder Care Technology - Elderly fall prevention shoes and other related technologies present a valuable market for companies looking to develop specialized products for senior citizens.
3. Addiction Management Technology - The development of the SmartStop nicotine delivery device points to a larger trend toward wearable technology aimed at managing addiction.
