Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appear "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Trend Themes
1. Self-mockery Marketing - Brands use self-mockery to appear authentic, relatable and appealing to Gen Y.
2. Humorous Commercials - Brands create humorous commercials for better engagement with consumers.
3. Disruptive Advertising - Advertising is becoming more subtle and bleeding into other areas like packaging and retail spaces.
Industry Implications
1. Marketing and Advertising - The advertising industry can leverage self-mockery to engage with Gen Y and use humor for better consumer engagement.
2. Food and Beverage - Restaurants and beverage companies can create humorous commercials to attract customers and market their products in a more subtle way.
3. Retail - Retail spaces can use advertising to create a more engaging environment that taps into self-mockery and humor for better consumer engagement.
5 Featured, 41 Examples:
186,086 Total Clicks
Date Range:
Feb 14 — Dec 14
Trending:
Mild
Consumer Insight Topics:
