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Soccer Schadenfreude

Sporting events get spoofed as fans crave enhanced levels of interaction

Implications - While sporting events like the World Cup are shrouded in tradition, fans are taking the serious nature as an opportunity for parody as they poke fun at the ceremonies and participants. This shift towards humor with regard to sports and events helps to humanize participants and make them more approachable for fans; a coveted characteristic for consumers.
Trend Themes
1. Sports Parodies - The trend of parodying sports and sporting events help to humanize participants and make them more approachable for fans, presenting opportunities to develop comedic content that caters to current trends
2. Humorous Illustrations and Animations - Comedic illustrations and animations can be used to create fun, satirical pieces that bring a fresh perspective to popular events and athletes
3. Online Emotional Showcasing - Online platforms can serve as a space for fans to express their feelings, creating opportunities to tap into emotions and connect with target demographics
Industry Implications
1. Entertainment - Industry professionals can capitalize on the trend of humor and parody to create content that engages their audience and promote their business
2. Social Media - Social media platforms can be used as a space to connect with fans, create relatable content, and increase engagement
3. Sports - Sports can be marketed and presented in a fun, humanizing way that attracts a wider audience and partnerships with brands seeking to advertise to a sport's demographic
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
159,300 Total Clicks
Date Range:
Jun 14 — Aug 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Two-Faced Soccer Fans
Two-Faced Soccer Fans
Heartbreaking Images of Brazil Fans Before And After Their World Cup Loss
Leave it to Buzzfeed to create a post titled ‘Heartbreaking pictures of Brazil Fans Before And After Their World Cup Loss.’ Yet the series is not so far-fetched considering the backing... MORE
Devastated Soccer Fan Blogs
Devastated Soccer Fan Blogs
Tumblr Site Sad Brazilians Celebrates the Fervor of the World Cup
The Sad Brazilians Tumblr site is a compilation of devastated expressions from local fans who were utterly disappointed when Brazil didn’t make it into the finals. Germany spared no expense at... MORE
Overweight Soccer Players Makeovers
Overweight Soccer Players Makeovers
This World Cup Players Illustration Series is Comical & Cheeky
With World Cup tensions running high because of the fickle nature of this year’s surprising games, comic relief is very much needed and it comes in the form of a World Cup players illustration... MORE
play_circle_filledWorld Cup Biting Spoofs
World Cup Biting Spoofs
This Parody Mixes the World Cup Luis Suarez Bite with Charlie Bit Me
The World Cup Luis Suárez bite was a big deal that occurred during the 2014 Brazil World Cup match between Uruguay and Italy and like all things that make headlines, it doesn’t take long... MORE
play_circle_filledFake Falling Footballer Montages
Fake Falling Footballer Montages
This Video Makes Fun of Soccer Players Falling in the World Cup
Now that the World Cup is over and people continue to celebrate a European team’s win on South American soil, this video of people imitating soccer players falling will keep the soccer spirit... MORE

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play_circle_filledSpontaneous Beer Campaigns
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Heineken's World Cup Decision Rewarded One Guy Who Said 'Yes'
Soccer Hospitality Campaigns
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play_circle_filledFrench Fry Football Re-Enactments
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play_circle_filledSelf-Deprecating Soccer Ads
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Financial Football Facts
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play_circle_filledJuvenile Celebrity Biting Parodies
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play_circle_filledFrightening Viral Video Parodies
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play_circle_filledAutotuned Baby Feuds
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