Lacoste's LCST App Shows Off Its New Line with Augmented Reality
Laura McQuarrie — August 15, 2014 — Fashion
References: itunes.apple & fashionandmash
A new feature on the LCST Lacoste app now lets the fashion and tech-savvy shoppers preview styles from the LCST line. When shoppers have their phones in hand in-store, they're able to step on a specific floor space and have the new shoes virtually appear on their feet.
Since there are multiple styles to try on, rather than having to worry about fetching shoes and fumbling with laces, it's as simple as swiping to bring up the different shoes. If a shopper happens to fall head over heels in love with a virtual shoe, it's even possible to make a purchase directly through the LCST app. The time-saving app appeals to shoppers who don't like to wait around for assistance, but it's a fun way to bring the ease of online shopping in stores and make it even more fun than usual.
Since there are multiple styles to try on, rather than having to worry about fetching shoes and fumbling with laces, it's as simple as swiping to bring up the different shoes. If a shopper happens to fall head over heels in love with a virtual shoe, it's even possible to make a purchase directly through the LCST app. The time-saving app appeals to shoppers who don't like to wait around for assistance, but it's a fun way to bring the ease of online shopping in stores and make it even more fun than usual.
Trend Themes
1. Augmented Reality Shopping - Augmented reality apps that let shoppers preview and try on products virtually are disrupting the retail industry and providing a more interactive shopping experience.
2. In-store Virtual Try-on - Virtual try-on apps that allow customers to try on products without physically touching them are revolutionizing the retail industry and eliminating the hassle of traditional in-store shopping.
3. Mobile Purchasing - Mobile purchasing apps that allow customers to make purchases without leaving the virtual environment or physically entering a store are disrupting the retail industry and providing a more seamless shopping experience.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of augmented reality technology to enhance the in-store shopping experience and attract more tech-savvy customers.
2. Mobile Commerce - Mobile commerce companies can leverage augmented reality technology to create more interactive and seamless shopping experiences for customers on the go.
3. App Development - Developers can create innovative augmented reality shopping apps for retailers looking to offer an interactive and convenient shopping experience to their customers.
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