The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
Eric Westcott — March 23, 2014 — Marketing
References: youtube
With bus shelter ads being a common place in big cities, Pepsi MAX takes over one in London and creates shocking scenes for people waiting for the bus. People who are waiting for a bus will look at the ad as if they are just looking through the glass pane; unknown to them is that the pane is actually a screen showing the video feed of the street outside. Taking advantage of augmented reality advertising, Pepsi MAX creates unbelievable scenes to shock the people waiting.
The people waiting for the bus are shocked when they see scenes such as a crashing meteor, a giant robot and a tiger running down the street. The viewers are relieved when they see a tiger running at the screen and then it just disappears as it rounds the corner of the shelter. The reactions people have when they figure out that it works by using a camera to display a live image is priceless after they have just been surprised.
The people waiting for the bus are shocked when they see scenes such as a crashing meteor, a giant robot and a tiger running down the street. The viewers are relieved when they see a tiger running at the screen and then it just disappears as it rounds the corner of the shelter. The reactions people have when they figure out that it works by using a camera to display a live image is priceless after they have just been surprised.
Trend Themes
1. Augmented Reality Advertising - Opportunities for brands to use AR in creative ways to surprise and engage consumers in outdoor advertising.
2. Interactive Outdoor Advertising - The rise of using technology in outdoor advertising, creating immersive experiences that are more memorable and impactful.
3. Real-time Marketing - Advancements in technology allow brands to display real-time content that is timely and relevant to consumers, creating a stronger connection with the audience.
Industry Implications
1. Advertising - Opportunities for advertising agencies to create innovative and engaging campaigns using augmented reality and interactive technologies.
2. Consumer Goods - Consumer goods companies can leverage AR and interactive technologies to create memorable brand experiences that connect with consumers in a more meaningful way.
3. Marketing Technology - The rise of AR and interactive outdoor advertising creates new opportunities for marketing technology companies to provide innovative solutions that help brands engage with consumers in new ways.
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