Alcohol packaging goes eco-friendly for enhanced brand perception
Implications - The alcohol industry is heavily focused on lifestyles, which has prompted a shift towards the eco-obsessed consumer who is looking for a product that's suitably designed and delivered. This expands a market segment that is typically traditional in nature and augments it for a younger demographic.
Trend Themes
1. Eco-friendly Packaging - Alcohol brands are focusing on sustainable packaging to cater to the eco-obsessed consumer, which expands the market segment for a younger demographic.
2. Canned Wine and Beerification - Wine companies are adopting eco-friendly and cost-efficient packaging, such as cans, to make great craft wine minus all the fuss, leading to a natural progression towards the beerification of wine.
3. Cutting-edge Green Technology - Beverage brands are investing in green draught technology and eco-friendly wine and beer kegs to reduce energy costs and greenhouse gas emissions, leading to fresher drinks for longer periods and energy savings.
Industry Implications
1. Alcohol Packaging Industry - The alcohol industry can benefit by focusing on sustainable and eco-friendly packaging materials for liquor products.
2. Wine and Beer Industry - Wine and beer companies can benefit by adopting eco-friendly and cost-efficient packaging methods and cans to cater to the younger eco-obsessed demographic and for reducing energy costs and greenhouse gas emissions.
3. Green Technology Industry - Manufacturers of green technology can benefit by investing in eco-friendly wine and beer kegs and green draught technology for more energy-efficient and sustainable beverage dispensing systems.
