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Social Good Sporting

Activists use the momentum of sport events to bolster philanthropic causes

Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages.
Trend Themes
1. Sporting for Social Good - Activists are utilizing the attention garnered by international sporting events to convey social good endeavors.
2. Activism-oriented Promotions - Promotions like Google Doodles and Coca-Cola's World Cup soccer ball giveaway are showing solidarity with philanthropic and social justice causes.
3. Sustainable Use of Sports Spaces - Casa Futebol's stadium housing complex and Botafogo's inverted jerseys are ideas that encourage sustainable use of sports arenas and integrative solutions against bigotry in sports.
Industry Implications
1. Sports - Engaging with social issues alongside sports can be a way to build partnerships and encourage more active participation with audiences.
2. Philanthropy - Incorporating charity into products and services can have a stronger marketing impact and improve corporate social responsibility.
3. Architecture and Real Estate - Creative solutions for repurposing sports facilities like Casa Futebol can provide housing while incorporating sustainable designs.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
343,787 Total Clicks
Date Range:
Feb 14 — Aug 14
Trending:
Warm

Featured Examples

Stadium Housing Complexes
Stadium Housing Complexes
Casa Futebol Turns Unused Soccer Arenas into Low-Income Homes
Casa Futebol imagines a future where Brazil’s World Cup stadiums are transformed into public housing. Such a bold strategy isn’t as complicated as it may sound. French architects Axel de... MORE
Charitable Soccer Balls
Charitable Soccer Balls
Designers Reinterpret the World Cup 2014 Ball to Benefit Brazil's Youth
As part of the charitable Make Kids Happy project by Brazil’s Gol de Letra Foundation, well-known celebrities and designer brands were asked to put their own spins on the World Cup 2014 ball.... MORE
Social Justice Search Designs
Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
The Olympic Google Doodle on the front page of the Google search page takes a poke at Russian un-just anti-gay politics that have the world buzzing. The Google Doodle was made in honor of the... MORE
Activity-Encouraging Promotions
Activity-Encouraging Promotions
Coca-Cola Will Give Away Soccer Balls for This World Cup Promotion
Coca-Cola launched this exciting new World Cup promotion which gives consumers the chance to win a limited-edition Coca-Cola soccer ball. The promotion is part of a campaign by Coca-Cola—an... MORE
play_circle_filledSubtly Inverted Soccer Jerseys
Subtly Inverted Soccer Jerseys
Botafogo's Inverted Jersey Takes a Stance Against Racism in Sports
Friendly rivalries are an inevitable and fun part of big sporting events like the 2014 FIFA World Cup, but sometimes playful competitiveness turns into pure racism in sports. Over the last few years,... MORE
play_circle_filledPhilanthropic Hockey Contracts
Philanthropic Hockey Contracts
A One-Day Hockey Contract Was Given to a Sick San Jose Sharks Fan
The San Jose Sharks has done the unexpected and signed a player based on a one-day hockey contract. Eleven-year-old Sam Tageson is now officially a member of the NHL franchise, despite his medical... MORE

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