Activists use the momentum of sport events to bolster philanthropic causes
Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages.
Trend Themes
1. Sporting for Social Good - Activists are utilizing the attention garnered by international sporting events to convey social good endeavors.
2. Activism-oriented Promotions - Promotions like Google Doodles and Coca-Cola's World Cup soccer ball giveaway are showing solidarity with philanthropic and social justice causes.
3. Sustainable Use of Sports Spaces - Casa Futebol's stadium housing complex and Botafogo's inverted jerseys are ideas that encourage sustainable use of sports arenas and integrative solutions against bigotry in sports.
Industry Implications
1. Sports - Engaging with social issues alongside sports can be a way to build partnerships and encourage more active participation with audiences.
2. Philanthropy - Incorporating charity into products and services can have a stronger marketing impact and improve corporate social responsibility.
3. Architecture and Real Estate - Creative solutions for repurposing sports facilities like Casa Futebol can provide housing while incorporating sustainable designs.
6 Featured, 52 Examples:
343,787 Total Clicks
Date Range:
Feb 14 — Aug 14
Trending:
Warm
Consumer Insight Topics:
