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Nunnery Couture

A push away from edginess sees fashion take a holy, conservative turn

Implications - Consumers are overstimulated when it comes to scandalous clothing choices, which has sparked a revolt; as subcultures like normcore rise, the idea of clothing suitable for church is entering the everyday. A consumer preference for antithetical branding -- on either end of the spectrum -- is pushing a pious nature to the front of the runway.
Trend Themes
1. Rise of Conservative Fashion - Consumers are seeking more demure and church-appropriate clothing options that depart from scandalous attire.
2. Revival of Religious Imagery - Religious and church-inspired fashion has seen a resurgence, with designers and photographers taking inspiration from religious symbology and garments.
3. Sultry and Avant-garde Religious Fashion - Instead of traditional, covered-up garments, designers are exploring the potential of making religious-inspired clothing sultry, avant-garde, and fashion-forward.
Industry Implications
1. Fashion Industry - Fashion professionals can take note of the rising consumer desire for conservative clothing that is still fashionable.
2. Photography Industry - Photographers can explore the creative opportunities presented by religious symbology and explore ways to create visually striking images.
3. Beauty Industry - Makeup artists and hair stylists can experiment with creating looks that complement religious-inspired fashion and create a cohesive overall theme.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
756,029 Total Clicks
Date Range:
Oct 13 — Aug 14
Trending:
Hot
Consumer Insight Topics:

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