Commodity Perfume's Let's Customers Try Before They Buy
Michael Baxter — April 2, 2014 — Fashion
References: commoditygoods & coolhunting
Commodity perfume is doing something that very few companies ever do -- letting the user try before they buy. The company's fitting knit line will let users try different fragrances for a very low price and use that same money to put towards a full-purchase of their favorite scents.
For many people, buying perfume is a process. Many individuals find themselves with all different kinds of perfume, some of which get a lot of use while others simply sit on the shelf. What Commodity perfume is doing is allowing shoppers to have more of the heavy rotation scents and less of the filler.
The company will be selling their scents for nine dollars each, some men's, some women's and some unisex and whichever the customer decides to buy already has a $9 down payment from the initial purchase.
For many people, buying perfume is a process. Many individuals find themselves with all different kinds of perfume, some of which get a lot of use while others simply sit on the shelf. What Commodity perfume is doing is allowing shoppers to have more of the heavy rotation scents and less of the filler.
The company will be selling their scents for nine dollars each, some men's, some women's and some unisex and whichever the customer decides to buy already has a $9 down payment from the initial purchase.
Trend Themes
1. Try-before-you-buy - The trend of allowing customers to try products before making a purchase presents an opportunity for companies to increase customer satisfaction and reduce buyer's remorse.
2. Personalized Fragrance - The trend of offering a variety of fragrance options allows customers to find scents that truly match their preferences, leading to a more customized and unique experience.
3. Affordable Luxury - The trend of offering high-quality products at a lower price point allows consumers to indulge in luxury experiences without breaking the bank.
Industry Implications
1. Perfume - The perfume industry can leverage the try-before-you-buy trend to attract new customers and increase sales by providing samples or mini-sized products for users to test.
2. Personal Care - The personal care industry can tap into the personalized fragrance trend by offering customizable options and scent-matching services to cater to individual preferences.
3. Retail - The retail industry can take advantage of the affordable luxury trend by offering high-end products at more accessible price points, appealing to a wider range of customers.
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