Valiram Perfume Uses a Scientific Branding Aesthetic
Jamie Danielle Munro — May 27, 2014 — Marketing
References: behance.net & packageinspiration
Valiram perfume is a company started by chemists, therefore it was only natural for the packaging to reflect these founders. The design looks like something that would be found in a lab, as if the contents are an extremely valuable concoction.
For the box that the perfume comes in, Troy Sitosta the graphic designer steered more away from this scientific look, and opted for an industrial aesthetic. The box is cardboard with the brand name on the front and when it was established in 2014, but other than that it's quite simplistic. With the name Valiram, the owners took this from one of their grandfathers, so the goal with the packaging was to also embody his honesty and reliability, which comes across well in the scientific design.
For the box that the perfume comes in, Troy Sitosta the graphic designer steered more away from this scientific look, and opted for an industrial aesthetic. The box is cardboard with the brand name on the front and when it was established in 2014, but other than that it's quite simplistic. With the name Valiram, the owners took this from one of their grandfathers, so the goal with the packaging was to also embody his honesty and reliability, which comes across well in the scientific design.
Trend Themes
1. Scientific Branding - Disruptive innovation opportunity: Exploring packaging designs that resemble scientific aesthetics to create a unique and memorable brand image.
2. Industrial Aesthetics - Disruptive innovation opportunity: Experimenting with packaging designs that adopt an industrial aesthetic to convey a sense of durability and modernity.
3. Personalized Branding - Disruptive innovation opportunity: Utilizing personal stories or family history to create packaging designs that evoke emotions and establish a deeper connection with consumers.
Industry Implications
1. Perfume - Disruptive innovation opportunity: Integrating innovative packaging designs that elevate the perfume's value proposition and differentiate it in the competitive fragrance industry.
2. Cosmetics - Disruptive innovation opportunity: Applying unique packaging designs inspired by scientific or industrial aesthetics to cosmetics products to capture consumer attention and foster brand loyalty.
3. Luxury Goods - Disruptive innovation opportunity: Incorporating scientific or industrial-inspired packaging designs in the luxury goods industry to create a sense of exclusivity and intrigue.
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