A Bathing Ape Pepsi Cans Elevate Soda to Culture Symbol
Trenton Millar — August 23, 2012 — Lifestyle
The A Bathing Ape Pepsi cans are a collaborative design effort that is going to be expanded to t-shirts, umbrellas and other products. A Bathing Ape and Pepsi have joined forces to release the limited edition 'MOONFACE LOGO' camo can. The can will come in blue or brown camouflage print and each can will feature the ape Moonface, which is a standard for the A Bathing Ape brand.
The A Bathing Ape Pepsi cans were released in Circle K convenience stores in Hong Kong on August 13th. Other select locations will carry the blue cans starting on September 13th. More and more companies have been engaging in collaborations with artists and designers. It is a wise strategy as it elevates the brand above being simply a product and makes it a part of culture.
The A Bathing Ape Pepsi cans were released in Circle K convenience stores in Hong Kong on August 13th. Other select locations will carry the blue cans starting on September 13th. More and more companies have been engaging in collaborations with artists and designers. It is a wise strategy as it elevates the brand above being simply a product and makes it a part of culture.
Trend Themes
1. Collaborative Design - The trend of companies collaborating with artists and designers offers disruptive innovation opportunities for unique and exclusive products.
2. Limited Edition Products - The trend of releasing limited edition products helps elevate brands by creating a sense of exclusivity and desirability among consumers.
3. Brand-culture Integration - The trend of merging brands with culture through collaborations establishes a deeper connection with consumers and expands brand reach.
Industry Implications
1. Beverage Industry - The beverage industry can explore disruptive innovation opportunities by collaborating with artists and designers to create unique and collectible packaging designs.
2. Fashion Industry - The fashion industry can capitalize on the trend of collaborative designs by partnering with beverage brands to release limited edition products and create brand-culture integration.
3. Retail Industry - The retail industry can benefit from the trend of limited edition products by curating exclusive collaborations between brands and designers, attracting customers seeking unique and culturally relevant items.
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