Genghis Grill is a Fast Casual Chain Offering Custom Stir Fry Dishes
Rebecca Byers — January 6, 2016 — Lifestyle
References: facebook & genghisgrill
Genghis Grill is a fast casual dining chain in the United States that offers up the luxury of creating their own stir fry dishes. Boasting over 80 ingredients, the Genghis Grill experience is marked by the performative manner in which each dish is cooked; on an enormous circular grill right in front of them.
Given the amount of power each customer has over their meal, it's hard to pinpoint the exact type of cuisine offered at Genghis Grill, with inspirations found in almost every cultural cuisine.
The Genghis Grill fast casual chain with its customizable stir fry menu is an example of the new type of dining establishment that is revolutionizing the industry. Linked to a consumer interest in personalization, the experience puts the emphasis on premium ingredients.
Given the amount of power each customer has over their meal, it's hard to pinpoint the exact type of cuisine offered at Genghis Grill, with inspirations found in almost every cultural cuisine.
The Genghis Grill fast casual chain with its customizable stir fry menu is an example of the new type of dining establishment that is revolutionizing the industry. Linked to a consumer interest in personalization, the experience puts the emphasis on premium ingredients.
Trend Themes
1. Customizable Restaurant Menus - The customizable stir fry menu at Genghis Grill demonstrates a trend towards personalized dining experiences emphasizing premium ingredients.
2. Performative Dining Experiences - The performative manner in which dishes are cooked at Genghis Grill is an innovative trend designed to enhance the dining experience.
3. Global Fusion Cuisine - Genghis Grill's stir fry dishes are inspired by cultural cuisines from around the world, demonstrating a trend towards global fusion cuisine.
Industry Implications
1. Fast Casual Dining - Customizable menus and performative dining experiences offer opportunities for disruptive innovation in the fast casual dining industry.
2. Premium Ingredient Suppliers - The demand for high-quality, customizable ingredients creates opportunities for innovation in premium ingredient suppliers in the food industry.
3. Cultural Fusion Restaurants - The trend towards global fusion cuisine offers opportunities for innovation in the restaurant industry, particularly in creating unique cultural fusion concepts.
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