Alabama's Pieology Aims to Be a "Study in Custom Pizza"
Rebecca Byers — January 6, 2016 — Lifestyle
Aiming to offer artisan quality pizza "with no limits," Pieology is a fast-growing custom pizza chain currently boasting 92 locations across the United States. The innovative personalized menu option is the basis of Pieology's business model and suggests an interest in endless choices on the part of consumers.
Pieology's current menu selections mean that there are an incredible 78 billion options for how your pizza may turn out. Inspired by the imagination of their customers, Pieology is changing how consumers think about ordering pizza. Each Pieology location is
Based in Rancho Santa Margarita, California, Pieology is an example of the current obsession with so-called "build your own" menus that extend to consumers the kind of control they want over their dishes.
Pieology's current menu selections mean that there are an incredible 78 billion options for how your pizza may turn out. Inspired by the imagination of their customers, Pieology is changing how consumers think about ordering pizza. Each Pieology location is
Based in Rancho Santa Margarita, California, Pieology is an example of the current obsession with so-called "build your own" menus that extend to consumers the kind of control they want over their dishes.
Trend Themes
1. Personalized Menu Options - Pieology's personalized menu options offer endless choices to consumers, disrupting the traditional pizza ordering experience.
2. Customization - The current obsession with build-your-own menus, exemplified by Pieology, is changing how consumers think about ordering food, presenting disruptive opportunities in the food industry.
3. Artisan Fast Food - Pieology's focus on artisan quality pizza in a fast-food setting is a trend that has the potential to disrupt the fast food industry, offering consumers high-quality customizable options.
Industry Implications
1. Fast Food - Pieology's personalized artisan pizza concept has the potential to disrupt the fast food industry by providing high-quality, customizable options to consumers.
2. Restaurant - The rise of personalized, build-your-own menus in restaurants, exemplified by Pieology, presents disruptive opportunities for the restaurant industry, as consumers increasingly seek customizable dining experiences.
3. Food Delivery - The trend of personalized menu options, as seen in Pieology, has the potential to disrupt the food delivery industry by offering consumers the ability to customize their orders to an unprecedented degree.
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