SiriusXM Canada's 'Dick's Pizza' Ad is a Cheeky Way to Promote a Contest
Erica Francis — August 22, 2016 — Pop Culture
References: topcomic.siriusxm & adweek
SiriusXM Canada is promoting its 'Top Comic' contest using a tongue-in-cheek commercial created by ad agency Taxi Toronto. The commercial, clearly targeting Millennial and Gen-X adults, features a fictional pizzeria called 'Dick's Pizza.' As one might guess, the commercial is full of humorous sexual innuendo. It's hard not to laugh when watching the ad, which fits perfectly with the 'Top Comic' contest considering laughter is exactly the type of audience response any comedian would want to achieve.
To create the commercial, Taxi imagined what a comedian would do if they were to open a pizza place and the outcome was Dick's Pizza. SiriusXM Canada will receive a lot of consumer attention with its cheeky commercial that has already received over 64,000 views in 10 days.
To create the commercial, Taxi imagined what a comedian would do if they were to open a pizza place and the outcome was Dick's Pizza. SiriusXM Canada will receive a lot of consumer attention with its cheeky commercial that has already received over 64,000 views in 10 days.
Trend Themes
1. Humorous Innuendo Advertising - Businesses can capitalize on the trend of using humorous sexual innuendo in advertising to create memorable and attention-grabbing campaigns.
2. Targeting Millennial and Gen-x Adults - Marketers should focus on developing content that resonates with Millennial and Gen-X adults, as they are the target audience for many products and services.
3. Contest Marketing - Implementing contests as a marketing strategy can help generate consumer attention and engagement, as seen with SiriusXM Canada's 'Top Comic' contest.
Industry Implications
1. Advertising - The advertising industry can embrace humorous innuendo ads to create unique and memorable campaigns for their clients.
2. Entertainment - The entertainment industry can utilize contest marketing to enhance audience engagement and promote their shows, movies, or events.
3. Food and Beverage - Businesses in the food and beverage industry can explore creative and cheeky advertising approaches to captivate their target customers and stand out in a competitive market.
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