My Ceviche is a Quick Service Restaurant Focusing on Fish
Rebecca Byers — January 6, 2016 — Marketing
My Ceviche is a Miami-specific quick service chain offering a dynamic menu of Caribbean and Latin American-inspired seafood dishes. Currently with seven locations in the Miami Beach area, My Ceviche has a customizable "build-your-own" approach to its menu that will have you stuck choosing between a selection of premium healthy ingredients.
My Ceviche is dedicated to seasonally available ingredients and has taken the time to cultivate relationships with each fisherman from which they source their fish. Each dish on the My Ceviche menu has a customizable option, making it easy to find exactly what you want among the bowls brimming with fresh ingredients.
An example of innovation in the quick service realm, the brand is able to break the rules by associating fast food with fresh cultivation.
My Ceviche is dedicated to seasonally available ingredients and has taken the time to cultivate relationships with each fisherman from which they source their fish. Each dish on the My Ceviche menu has a customizable option, making it easy to find exactly what you want among the bowls brimming with fresh ingredients.
An example of innovation in the quick service realm, the brand is able to break the rules by associating fast food with fresh cultivation.
Trend Themes
1. Grain-based Raw Seafood Bowls - This trend highlights the popularity of customizable grain-based raw seafood bowls.
2. Caribbean and Latin American-inspired Seafood Dishes - This trend showcases the growing interest in seafood dishes influenced by Caribbean and Latin American flavors.
3. Fast Food with Fresh Cultivation - This trend disrupts the traditional fast food industry by prioritizing fresh ingredients and cultivation.
Industry Implications
1. Quick Service Restaurant - This industry can explore the potential of offering customizable grain-based raw seafood bowls to cater to consumer preferences.
2. Seafood Industry - This industry can leverage the demand for Caribbean and Latin American-inspired seafood dishes by integrating these flavors into their offerings.
3. Fast Food Industry - This industry can capitalize on the trend of fast food with fresh cultivation by incorporating more fresh and healthy ingredients into their menus.
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