Pizza Hut and Amazon's Partnership Allows Ordering Through Echo
Pizza Hut and Amazon have partnered with one another to allow consumers to order pizza just by speaking. Far from ordering a pie over the phone, the only device that users need to order a Pizza Hut pizza is the same Amazon Echo that they already use to control so many other aspects of their home.
Thanks to the new partnership between Pizza Hut and Amazon, the Echo now has permission to order a pizza when its owner makes the request. While pizza delivery has been making strides to become more convenient, with apps that are increasingly easy to use, this voice-only system is surely the simplest system in existence to date.
The system works by using words that activate Echo's "skills." These words include the terms "ask," "open," or "tell." Once Echo responds, users can do things like re-ordering past options or ordering favorites.
Thanks to the new partnership between Pizza Hut and Amazon, the Echo now has permission to order a pizza when its owner makes the request. While pizza delivery has been making strides to become more convenient, with apps that are increasingly easy to use, this voice-only system is surely the simplest system in existence to date.
The system works by using words that activate Echo's "skills." These words include the terms "ask," "open," or "tell." Once Echo responds, users can do things like re-ordering past options or ordering favorites.
Trend Themes
1. Voice-activated Ordering - Disruptive innovation opportunity: Develop voice-activated ordering systems for various industries beyond food delivery.
2. Smart Home Integration - Disruptive innovation opportunity: Create partnerships between smart home devices and different industries to enable convenient ordering and control.
3. Simplified User Experience - Disruptive innovation opportunity: Streamline the purchasing process by leveraging voice commands to enhance convenience and minimize friction for consumers.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Implement voice-activated ordering systems within the food delivery industry to provide a seamless customer experience.
2. Smart Home Technology - Disruptive innovation opportunity: Integrate voice-activated features into smart home devices to expand their capabilities and improve user convenience.
3. E-commerce - Disruptive innovation opportunity: Apply voice-activated ordering technology to the e-commerce industry to simplify the purchase process and enhance customer satisfaction.
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