PressPad Lounge Loans Digital Magazines to Mobile Devices
Laura McQuarrie — May 4, 2015 — Marketing
References: talkingnewmedia & ibeaconsblog
Digital publishing platform PressPad has now launched the PressPad Lounge, a kiosk that turns a small area into a reading station. These hubs are currently in testing by the Radisson Blu hotel in Krakow, Poland, so that guests can have access to a variety of digital publications while they wait to check into the hotel or a table at the restaurant.
All of the magazines are available for free through PressPad and make use of proximity sensors and beacons to allow guests to access the content from within a certain area using their own mobile devices. Since physical magazines are so easily outdated, this virtual reading station makes it much easier for guests to access fresh content from the convenience of their own device.
All of the magazines are available for free through PressPad and make use of proximity sensors and beacons to allow guests to access the content from within a certain area using their own mobile devices. Since physical magazines are so easily outdated, this virtual reading station makes it much easier for guests to access fresh content from the convenience of their own device.
Trend Themes
1. Virtual Reading Stations - Creating virtual reading stations with digital publications allows for easy access to fresh content from personal devices.
2. Proximity Sensors and Beacons - Utilizing proximity sensors and beacons enhances the guest experience by enabling seamless access to digital magazines in designated areas.
3. Digital Publishing Platforms - Digital publishing platforms like PressPad provide innovative solutions for hotels and restaurants to offer digital magazine access to guests.
Industry Implications
1. Hospitality - Hotels can embrace the trend of digital reading stations to enhance guest experiences and provide easy access to digital publications.
2. Digital Media - The digital media industry can innovate by integrating proximity sensors and beacons into their platforms for seamless content access.
3. Technology - Technological advancements in digital publishing platforms create disruptive opportunities for the industry to revolutionize content consumption.
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