This Indian Fast Food Restaurant Aims to Be the Chipotle of Curry
Charlotte Joyce Kidd — September 4, 2015 — Lifestyle
References: indikitch & businessinsider
Indikitch is an Indian fast food restaurant that wants to introduce Indian fare to the world of casual dining.
Restaurant chains like Chipotle have had immense success in offering rapid service and affordable meals that are nonetheless filling -- not to mention hearty and made with real ingredients. These menu items are offered in a casual dine-in or takeout environment, making them convenient for those on the go. Catering to the office lunch crowd and those too busy to cook for themselves, this style of dining continues to increase in popularity.
Now, New York-based Indian fast food restaurant Indikitch wants to take the success Chipotle has seen in Mexican food and apply the model to its own brand of curries, samosas and Indian-inspired beverages. With a plentiful menu, opportunity for customization and extremely efficient service, Indian fast food is sure to heat up the rapid dining market while appealing to budget-conscious consumers.
Restaurant chains like Chipotle have had immense success in offering rapid service and affordable meals that are nonetheless filling -- not to mention hearty and made with real ingredients. These menu items are offered in a casual dine-in or takeout environment, making them convenient for those on the go. Catering to the office lunch crowd and those too busy to cook for themselves, this style of dining continues to increase in popularity.
Now, New York-based Indian fast food restaurant Indikitch wants to take the success Chipotle has seen in Mexican food and apply the model to its own brand of curries, samosas and Indian-inspired beverages. With a plentiful menu, opportunity for customization and extremely efficient service, Indian fast food is sure to heat up the rapid dining market while appealing to budget-conscious consumers.
Trend Themes
1. Rapid Dining - The trend of rapid dining is increasing in popularity, creating opportunities for efficient service and convenient meal options.
2. Affordable Ethnic Cuisine - The demand for affordable ethnic cuisine, like Indian fast food, provides an opportunity for budget-conscious consumers to explore new flavors.
3. Customizable Menus - The popularity of customizable menus in fast food chains opens opportunities for Indian restaurants to offer diverse options and cater to individual preferences.
Industry Implications
1. Fast Food - Indian fast food restaurants can disrupt the traditional fast food industry by offering unique and flavorful options with efficient service.
2. Casual Dining - Indian fast food can disrupt the casual dining industry by providing affordable and convenient meal options for busy customers.
3. Ethnic Cuisine - Indian fast food restaurants have the potential to disrupt the ethnic cuisine industry by introducing authentic flavors in a fast and accessible format.
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