Pizza Hut's Loyalty App Was Designed to Appeal to a Younger Market
Ellen Smith — July 18, 2017 — Marketing
References: hospitalitytechnology.edgl & mobilemarketingmagazine
Pizza Hut's Loyalty App is a digital execution of the casual dining chain's new look.
Pizza Hut's thoughtfully laid-out tool is targeting millennials by offering unique experiences on a digital platform. The app enables customers to book tables and order food all while collecting rewards points. The redeemable rewards include a choice of free mouthwatering sides or pizza after three to six visits.
Earlier in the year, Pizza Hut rolled out more customized and fresh options to attract a younger demographic and this new app serves as a digitized embodiment of the brand's wider strategy to appeal to that market. Designed specifically with Millennials in mind, this app features a neon color palette to attract and hold the attention of a younger demographic.
Pizza Hut's loyalty app serves as an example of the restaurant industry's values shifting from attracting new clients, to ensuring returning customers feel appreciated and catered to.
Pizza Hut's thoughtfully laid-out tool is targeting millennials by offering unique experiences on a digital platform. The app enables customers to book tables and order food all while collecting rewards points. The redeemable rewards include a choice of free mouthwatering sides or pizza after three to six visits.
Earlier in the year, Pizza Hut rolled out more customized and fresh options to attract a younger demographic and this new app serves as a digitized embodiment of the brand's wider strategy to appeal to that market. Designed specifically with Millennials in mind, this app features a neon color palette to attract and hold the attention of a younger demographic.
Pizza Hut's loyalty app serves as an example of the restaurant industry's values shifting from attracting new clients, to ensuring returning customers feel appreciated and catered to.
Trend Themes
1. Millennial Loyalty Apps - The success of Pizza Hut's loyalty app in targeting the younger market highlights the trend of using digital tools to incentivize loyalty.
2. Customized Menu Options - Pizza Hut's introduction of customized and fresh options illustrates the trend of restaurants adapting their offerings to attract a younger demographic with unique tastes.
3. Digitized Restaurant Experience - Pizza Hut's app represents the trend of restaurants moving towards digital platforms to engage customers in a tailored and convenient way.
Industry Implications
1. Restaurant - The restaurant industry can adopt loyalty apps as a tool for engaging millennials and encouraging repeat business.
2. Fast Food - Fast food chains can create digitized experiences and customizable menu options to compete for the younger demographic's loyalty.
3. Technology - The technology industry can innovate digital solutions for the restaurant industry to improve customer experience and encourage brand loyalty.
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