This Digital Wine Bar Menu Offers Customizable Selections on a Touchscreen
Jana Pijak — December 7, 2015 — Tech
References: behance.net
This interactive wine menu is displayed through a projected touchscreen surface. Featured at Box, a wine bar located in Yeouido's Hyundai Card building, the connected bar tables let patrons handpick their favorite wine blend and customize their orders digitally.
Appealing to tech-savvy wine lovers, this digitized menu is both convenient and intuitive. The interactive wine selector is projected over a traditional table and adds to the futuristic design direction of Box.
These tech-powered tables educate bar patrons about specific wine types and origins along with the signature flavor profiles of each selected blend. Once they have browsed through a larger selection of blends, wine lovers can select their favorite and customize their order in a way that is easier and more efficient than in most bar establishments.
Appealing to tech-savvy wine lovers, this digitized menu is both convenient and intuitive. The interactive wine selector is projected over a traditional table and adds to the futuristic design direction of Box.
These tech-powered tables educate bar patrons about specific wine types and origins along with the signature flavor profiles of each selected blend. Once they have browsed through a larger selection of blends, wine lovers can select their favorite and customize their order in a way that is easier and more efficient than in most bar establishments.
Trend Themes
1. Interactive Wine Menus - Interactive wine menus via projected touchscreen surfaces are a disruptive innovation opportunity for bars and restaurants looking to enhance the customer experience.
2. Customizable Food and Beverage Ordering - Customizable food and beverage ordering via digital screens is a trend that offers restaurants and bars an opportunity to streamline the ordering process and improve customer satisfaction.
3. Tech-enabled Dining - Tech-enabled dining experiences that incorporate interactive menus and immersive technology are a growing trend and an opportunity for restaurants and bars to stand out in a crowded market.
Industry Implications
1. Hospitality - The hospitality industry can benefit from interactive wine menus and customizable food and beverage ordering to enhance the customer experience and improve operational efficiency.
2. Restaurant - Restaurants can take advantage of tech-enabled dining experiences to attract and retain customers by offering innovative and immersive experiences.
3. Wine Industry - The wine industry has an opportunity to leverage interactive wine menus to better educate customers and showcase their products in a unique and engaging way.
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