Brands offer hyper-specific dining experiences for consumers
Implications - In trying to appeal to everyone, some dining establishments are actually succeeding in appealing to no one instead. As a result, several brands are turning to hyper-niche dining experiences that dramatically target a single consumer archetype. Whether it's a pop-up installation or a permanent space, this targeted approach is especially alluring for consumers who strongly identify with specific interests.
Workshop Question - In what ways can your brand adopt a hyper-targeted approach to your product experience?
Trend Themes
1. Hyper-niche Dining Experiences - Brands are turning to hyper-niche dining experiences that dramatically target a single consumer archetype to appeal to specific interests.
2. Lifestyle-specific Food Apps - Food discovery platforms are helping users find food that fits their specific lifestyle and dietary preferences.
3. Pop-up Dining Events - Pop-up dining experiences are becoming increasingly popular as they offer one-of-a-kind experiences that guarantee an interesting and diverse palette.
Industry Implications
1. Hospitality Industry - The hospitality industry can explore the opportunity of hyper-niche dining experiences, all-female eateries, and celebratory Italian pop-ups to create unique dining experiences.
2. Food Tech Industry - The food tech industry can capitalize on lifestyle-specific food apps to offer users personalized food recommendations for their dietary needs.
3. Experiential Industry - The experiential industry can explore the opportunity of pop-up dining events, solitary dining pop-ups, and sky-high dining events to provide unique dining experiences that are tailored to specific needs.
