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Active Additive

Consumers embrace edible charcoal as a purifying extra ingredient

Implications - Emerging as skincare secret weapons, activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of beverage products. Activated ingredients such as charcoal are able to better absorb organic toxins, causing the unexpected ingredient to gain popularity outside of Asia as a healthful addition to drinks such as cold-pressed juices and lattes. This progression speaks to the experimental nature of consumer appetites in the pursuit of health.
Workshop Question - What are you doing to challenge your customer's perception of your industry's standards?
Trend Themes
1. Activated Ingredients - Emerging activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of beverage products.
2. Innovative Juice Cleanse Flavors - As juice cleanses become increasingly popular within the diet industry unconventional flavors like activated charcoal are emerging in this booming market.
3. Concentrated Health Shots - The idea of taking ultra-concentrated health shots is not new, but a newfound consumer interest in health has inspired the creation of many new superfood products.
Industry Implications
1. Beverage Industry - Innovating new product variations and embracing activated ingredients offers opportunity for beverage companies to differentiate in a crowded market of wellness drinks and juice cleanses.
2. Nutrition Supplements - Activated charcoal is an increasingly popular digestive aid and incorporating similar natural remedies into digestive supplements could be a major opportunity in the market.
3. Marketing Campaigns - Unusual and photogenic products like activated charcoal drinks can be utilized in creative and distinct campaigns to garner free advertising within a crowded market.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
247,713 Total Clicks
Date Range:
May 15 — Apr 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

On-the-Go Superfood Shots
On-the-Go Superfood Shots
KOR Shots' Health Shots Make It Easy to Consume Ginger, Charcoal & More
The idea of taking ultra-concentrated health shots is by no means new to the beverage industry, but a newfound consumer interest in health has inspired the creation of many new products that are... MORE
Limited-Edition Charcoal Drinks
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
These limited-edition activated charcoal drinks from Suja Juice sold out almost immediately upon their release. The company is known for seeking out and rewarding those who are loyal to the brand... MORE
Raw Charcoal Juices
Raw Charcoal Juices
Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
Detox Delight is a Dubai-based health brand that offers a variety of nutritious detox products like their newly launched charcoal juice range. Though charcoal juice is already considered a well-... MORE
Detoxifying Charcoal Lattes
Detoxifying Charcoal Lattes
RAWBERRY's Unique Black Latte Cleanses the Liver
Around the world, those who frequent healthy cafes are being drawn in by the dark appearance of a new beverage—a black latte made with activated charcoal. As an ingredient, activated charcoal is... MORE
Detoxing Charcoal Tonics
Detoxing Charcoal Tonics
The Black Starwater Beverages Contain Active Charcoal to Purify the Body
The Black Starwater beverage has a unique black coloring thanks to the main ingredient of active charcoal that is designed to naturally purify the body. The drink contains a base of mineral water... MORE
Digestive Charcoal Capsules
Digestive Charcoal Capsules
Activated Charcoal Supplements Improve Gut Health By Eliminating Gas
The Activated Charcoal Supplements by vitamin brand Country Life utilize the antibacterial and digestive aid properties of the porous carbon to help maintain overall gut health. The charcoal is... MORE

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