This Dual-Chambered Shrink Sleeve Brings Awareness to a BOGO Deal
Laura McQuarrie — October 14, 2016 — Lifestyle
References: overnightlabels & packagingdigest
There are often plenty of posters and dedicated campaigns to alert consumers to a BOGO deal, but Overnight Labels has come up with a unique way for the key players in the food and beverage industry to bring awareness to a Buy One, Get One promotion.
Overnight Labels' solution comes in the form of a dual-chambered shrink sleeve, which makes it possible for two products to be joined side-by-side and marked with a transparent label that reads "Buy one, get one free."
Ahead of Pack Expo 2016, Overnight Labels is demonstrating the possibilities of this innovative packaging system with a bottled iced tea product from Boyd's Farm. The sleeves can be printed in up to eight colors with a range of effects such as foil and matte finishes as needed.
Overnight Labels' solution comes in the form of a dual-chambered shrink sleeve, which makes it possible for two products to be joined side-by-side and marked with a transparent label that reads "Buy one, get one free."
Ahead of Pack Expo 2016, Overnight Labels is demonstrating the possibilities of this innovative packaging system with a bottled iced tea product from Boyd's Farm. The sleeves can be printed in up to eight colors with a range of effects such as foil and matte finishes as needed.
Trend Themes
1. Dual-chambered Packaging - This trend suggests that companies can explore innovative packaging solutions to create more awareness about their products and deals.
2. BOGO Promotional Marketing - This trend shows how companies in the food and beverage industry can explore more promotional marketing techniques to drive revenue and increase awareness.
3. Printed Shrink Sleeves - This trend highlights the importance of using customized printed shrink sleeves to create designs that can connect with consumers and improve sales.
Industry Implications
1. Food and Beverage Industry - This industry can leverage dual-chambered shrink sleeve packaging to enhance their promotional marketing efforts and boost sales.
2. Printing Industry - This industry can explore personalized printing options for shrink sleeves, helping companies to achieve maximum visibility for their products.
3. Retail Industry - This industry can take advantage of BOGO packaging as part of their product promotions, helping to create more awareness, entice customers, and drive sales.
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