Glaceau Smartwater's Pop-Up Restaurant Pairs Water with Gourmet Food
Jana Pijak — August 31, 2015 — Lifestyle
References: eventmagazine
Glaceau Smartwater's pop-up eatery opened in London earlier this year and created a solitary dining experience for visitors. The water brand is known for its vapor-distilled product that is infused with energy-boosting electrolytes. Pairing water with a signature food menu, this pop-up eatery seated visitors at solitary tables and encouraged solo dining practices like the act of Instagramming one's meal.
In addition to being marketed as a popular pre and post-workout drink, Glaceau Smartwater's product is also suggested as a gourmet food pairing. The brand's temporary dining space serves vapor-distilled water bottles alongside its gourmet food menu and invites guests to explore the countless flavor possibilities of a beverage that is essentially flavorless.
Ultimately, this pop-up eatery suggests that its product will bring out a meals diverse flavors rather than masking them.
In addition to being marketed as a popular pre and post-workout drink, Glaceau Smartwater's product is also suggested as a gourmet food pairing. The brand's temporary dining space serves vapor-distilled water bottles alongside its gourmet food menu and invites guests to explore the countless flavor possibilities of a beverage that is essentially flavorless.
Ultimately, this pop-up eatery suggests that its product will bring out a meals diverse flavors rather than masking them.
Trend Themes
1. Solitary Dining - The trend of creating solitary dining experiences in pop-up restaurants presents an opportunity for businesses to cater to solo diners and offer unique culinary experiences.
2. Gourmet Food Pairing - The growing trend of pairing gourmet food with specific beverages, such as Glaceau Smartwater's vapor-distilled water, opens up opportunities for innovative food and beverage collaborations.
3. Solo Dining Practices - The rise of solo dining practices, like the act of Instagramming one's meal, suggests opportunities for businesses to create experiences and products tailored to individual diners.
Industry Implications
1. Food and Beverage - The food and beverage industry has the chance to tap into the trend of solitary dining and gourmet food pairings by creating unique dining experiences and collaborating with beverage brands.
2. Hospitality - The hospitality industry can leverage the trend of solo dining practices by offering specialized services and spaces catered to solo diners, such as private dining rooms and social media-friendly environments.
3. Technology - The technology industry can seize the opportunity presented by the trend of Instagramming one's meal by developing innovative apps and platforms that enhance the solo dining experience, encourage social sharing, and provide food recommendations.
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