These Grabbo Salad Boxes Encourage Consumers to Open, Toss and Shake
Laura McQuarrie — October 15, 2016 — Lifestyle
References: rejuvenatefoods & packagingoftheworld
Knowing that many consumers are extremely pressed for time when it comes to preparing food, ready-made food kits and salad boxes such as these ones from Grabbo Salads are being created with an emphasis on ease.
The Grabbo Salads comes in varieties like Honey Mustard Egg, Veg Caesar and Chicken Caesar, all of which boast just a few simple, yet flavorful, ingredients that are rich in protein. To call out the ease of enjoying these grab-and-go salads, Grabbo Salads includes a three-step set of instructions that encourages consumers to open the package, toss in the salad dressing and toppings and shake the salad box in order to combine the assorted ingredients.
These DIY salad kits do most of the work for consumers, appealing to those who adopt a "do-it-for-me" mentality.
The Grabbo Salads comes in varieties like Honey Mustard Egg, Veg Caesar and Chicken Caesar, all of which boast just a few simple, yet flavorful, ingredients that are rich in protein. To call out the ease of enjoying these grab-and-go salads, Grabbo Salads includes a three-step set of instructions that encourages consumers to open the package, toss in the salad dressing and toppings and shake the salad box in order to combine the assorted ingredients.
These DIY salad kits do most of the work for consumers, appealing to those who adopt a "do-it-for-me" mentality.
Trend Themes
1. Ready-made Salad Kits - There is an opportunity to produce salad kits that reduce time and effort by including all the necessary ingredients and instructions for consumers to easily prepare salads at home.
2. Grab-and-go Meals - Businesses can benefit from creating on-the-go meal options like salad kits that are designed for busy individuals who prioritize convenience.
3. Healthy Convenience Foods - Healthy and quick-to-prepare foods like Grabbo Salads are ideal for health-conscious consumers who need to eat on-the-go and desire nutritious options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities in creating ready-made meal kits that cater to busy individuals looking for convenient and healthy options.
2. Packaged Foods - Packaged food companies can innovate by providing healthy and easy-to-prepare meal options like Grabbo Salads that meet the needs of consumers on-the-go.
3. Grocery - Grocery stores can offer salad kits in their stores that make it easy for consumers to prepare a healthy meal in a time-efficient way while shopping for groceries.
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