Atkins Now Offers Meals Kits for Those Who Adhere to a Low-Carb Diet
Katherine Pendrill — October 14, 2016 — Lifestyle
References: kits.atkins & preparedfoods
Atkins Nutritionals, Inc. recently debuted a line of meal kits for those who adhere to its famous low-carb diet. With many consumers adopting specialty diets to lose weight or simply improve their overall health, meal kits provide a perfect solution for those with little time to prepare the kinds of dishes that meet their specific dietary requirements. Now Atkins offers its own meal kits for those who are trying to stick to a low-carb diet.
The Atkins meal kits consist of a week's worth of food and come in three different options -- each of which are tailored to different needs and lifestyles. One option is the Frozen Foodie Meal Kit, which is designed for those who are too busy to prepare meals from scratch. A more comprehensive option is the Evening Chef Meal Kit, which provides breakfasts, lunches and snacks, but lets consumers prepare their own low-carb dinners. Finally, the Easy Peasy Meal Kit covers full meals, but allows consumers to prepare their own side dishes and snacks.
The Atkins meal kits consist of a week's worth of food and come in three different options -- each of which are tailored to different needs and lifestyles. One option is the Frozen Foodie Meal Kit, which is designed for those who are too busy to prepare meals from scratch. A more comprehensive option is the Evening Chef Meal Kit, which provides breakfasts, lunches and snacks, but lets consumers prepare their own low-carb dinners. Finally, the Easy Peasy Meal Kit covers full meals, but allows consumers to prepare their own side dishes and snacks.
Trend Themes
1. Specialty Diet Meal Kits - Meal kit services continue to expand to cater to consumers with specific dietary requirements, creating opportunities for companies to offer meal kits tailored for various diets.
2. Convenient Health Foods - The rise of convenient, healthy meal solutions like low-carb meal kits, presents opportunities for disruptive innovation in the packaged food and ready-to-eat meals industries.
3. Personalized Nutrition Plans - Customized meal kits based on dietary preferences and lifestyle needs can revolutionize the traditional diet and weight loss industry, creating opportunities for startups to offer subscription-based services customized to individual customers.
Industry Implications
1. Meal Kit Delivery Services - Meal kit delivery services are expanding their offerings to include specialty diets like low-carb meal kits, tapping into a growing market of health-conscious consumers.
2. Packaged Foods - Increased demand for low-carb meal solutions presents growth opportunities for packaged food companies to produce and distribute convenient, healthy meal options.
3. Weight Loss Clinics - Customized meal kits based on dietary preferences and lifestyle needs can disrupt traditional weight loss clinics, offering consumers a more convenient and personalized approach to meeting their health goals.
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