Consumers search for experiential ways to enjoy solitary activities
Implications - Though historically, reading has been a straightforward and solitary activity, advancements in technology have revolutionized the publishing industry. In addition to audio books and e-books, the natural progression of the space has lead to interactive and digitally enhanced methods of enjoying literature. This evolution speaks to the ways that technology has influenced consumption.
Workshop Question - How can you leverage technology to modify consumers' consumption habits with regard to your brand?
Trend Themes
1. Digital Literature Concepts - As people look for new and more engaging ways to consume literature, businesses can create interactive and digitally enhanced methods of enjoying literature.
2. Personalized Reading Experiences - As technology advances, businesses can create personalized literary apps and experiences for individual readers.
3. Offline Literature Engagement - As society becomes more plugged in, businesses can capitalize on the desire for unplugged activities by creating engaging literature experiences in physical spaces.
Industry Implications
1. Publishing Industry - As technology continues to innovate the publishing industry, publishers can offer more interactive and digital experiences for their readers.
2. Tech Industry - As consumers adopt new digital experiences, tech companies can create and market personal reading experiences.
3. Hospitality Industry - As society becomes more plugged in, hotels and other hospitality businesses can provide offline or literature-focused experiences in their physical spaces.
