The Amsterdam Falafel Shop is Preparing a Tasting Menu in Time for 4/20
Rebecca Byers — April 10, 2015 — Lifestyle
Ahead of April 20, Dutch sandwich purveyors at the Amsterdam Falafel Shop have revealed a cannabis-pairing menu to be priced at $4.20 each.
The marijuana-centric menu features five Amsterdam Falafel Shop sandwiches paired with five of the most popular strains available in the city's infamous coffee shops. Paired for maximum enjoyment, the in-depth menu describes exactly how each menu item was matched up, claiming for example that the textures and bold tart flavors of a Turkish salad and pickled cauliflower sandwich will enhance the high from a Lemon Haze joint.
Given Amsterdam's long history of pot tolerance, this fun marketing trick seems to be expected. It will, however, be interesting to see if something like this pops up in Washington State, Alaska or Colorado.
The marijuana-centric menu features five Amsterdam Falafel Shop sandwiches paired with five of the most popular strains available in the city's infamous coffee shops. Paired for maximum enjoyment, the in-depth menu describes exactly how each menu item was matched up, claiming for example that the textures and bold tart flavors of a Turkish salad and pickled cauliflower sandwich will enhance the high from a Lemon Haze joint.
Given Amsterdam's long history of pot tolerance, this fun marketing trick seems to be expected. It will, however, be interesting to see if something like this pops up in Washington State, Alaska or Colorado.
Trend Themes
1. Cannabis-pairing Menus - Restaurants and cafes offering menus that pair food and drinks with different strains of cannabis can disrupt the traditional dining industry.
2. Marijuana and Food Pairing Trend - Marijuana and food pairing trend is making its way in the hospitality industry and can disrupt the traditional alcohol industry.
3. Cross-industry Collaboration - Collaboration between dispensaries and restaurants can open up opportunities for new product development and create unique dining experiences with cannabis.
Industry Implications
1. Hospitality - Menus that pair food with different strains of cannabis can disrupt the traditional alcohol-focused dining industry and attract new customers to the restaurant and hospitality sector.
2. Cannabis - As marijuana becomes legalized in more states and countries, pairing it with food and drinks creates new opportunities for product innovation and marketing.
3. Dispensaries - Collaborating with restaurants to offer cannabis-pairing menus can create a new revenue stream for dispensaries and offer customers a unique experience.
3.1
Score
Popularity
Activity
Freshness
