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Sympathetic Discount

Pricing models are influenced by consumer-driven empathy

Implications - In an effort to stay in touch with the innermost desires of consumers, brands are beginning to consider empathy-informed pricing models that extend special discounts to those facing particular issues. Speaking to a growing awareness of the role socioeconomic status plays in determining barriers to success, examples of sympathetic pricing suggest the interest of brands in reflecting the values of their customers, a quality which is particularly important to millennials.
Workshop Question - How does your brand express its core values? Is identifying with these values a strong part of the experience for your consumer?
Trend Themes
1. Empathy-informed Pricing - Brands are considering empathy-informed pricing models that extend special discounts to those facing particular issues, reflecting the values of customers.
2. Location-based Promotions - Inby, a location-based app, has streamlined all sorts of promotional material in one easy-to-read place, providing information about discounts, sales and events.
3. Gender-based Pricing - Thompson Chemists introduced a man tax charging men an extra 7% in tax to protest the inequality of the sexes and to bring attention to the wage gap between men and women.
Industry Implications
1. Retail - Empathy-informed pricing models can be incorporated into retail industries to reflect the values of customers and cater to those facing particular issues.
2. Hospitality and Restaurants - Location-based promotions can be incorporated by restaurants to attract customers to a specific location in order to take advantage of a promotion in a specific weather condition.
3. Pharmaceuticals - Gender-based pricing can be incorporated into the pharmaceutical industry to highlight the wage gap between men and women and to promote gender equality.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
235,875 Total Clicks
Date Range:
May 14 — Nov 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
When the temperature is already in the negatives and you’re struggling to stay warm, it’s not often that you wish it would get any colder—unless you’re staring at this... MORE
Male-Taxing Pharmacies
Male-Taxing Pharmacies
Thompson Chemists is Levying a Man Tax to Make Up For Gender Inequality
In an effort to remedy the wage gap between men and women, this New York pharmacy implemented a man tax. Located in the Soho area of NYC, Thompson Chemists is charging men an extra 7% in tax to... MORE
Anti-Food Waste Apps
Anti-Food Waste Apps
The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost
Innovators Margaret Tung, Jason Chen and Anuj Jhunjhunwala joined forces to create the PareUp App, an app that helps eliminate the waste of food, which is a serious problem in North America.... MORE
Climatic Restaurant Prices
Climatic Restaurant Prices
This Restaurant Deal from Luce Bases the Cost of Meals on Temperature
When the temperature is way into the negatives, not many people want to be outside—but in order to take advantage of the cold weather, Toronto’s Luce hopes to coax people out of the house... MORE
Diplomatic Middle-Eastern Eateries
Diplomatic Middle-Eastern Eateries
This Restaurant Offers Free Hummus to Those Who Dine Together
A restaurant in the town of Netanya, Israel, is now offering free hummus to Jews and Arabs who dine together. Although hummus is a popular Middle-Eastern dish, the chickpea-based dip is not often... MORE
Topographic Promotion Apps
Topographic Promotion Apps
The Inby Platform Sources Local Shopping Deals, Sales and Events
For shoppers that are continuously scouring through sites, coupon books and advertisements for the latest shopping deals there is now the Inby app that streamlines all sorts of promotional material... MORE

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