The David Meldrum Food Illustator Project Tracks 365 Days of Eating
Corinne Guirgis — July 6, 2011 — Lifestyle
References: thefoodillustrator & odditycentral
The David Meldrum Food Illustator Project is an unsual and artistic commentary on food consumption and nutrition. The English graphic designer, who is also known as The Food Illustrator, has kept a diligent record of everything he has eaten and drunk for an entire year, but he did not use a journal of his words. Instead, Meldrum created 365 detailed illustrations of his food choices by drawing his every meal in a sketchbook he kept on him at all times. David used a variety of artistic tools such as acrylic, collage, watercolor, pen and ink to create his illustrations.
The Food Illustrator began on June 15th, 2010 and ended exactly a year later on June 14, 2011. According to Oddity Central, "The result was a shockingly realistic food diary of an average person’s diet, with 1,360 consumed cups of coffee, 305 pints of Peroni lager, 122 Freddo chocolate bars, spaghetti, salads and McDonald’s fast food." While David is not the first to use art to comment and observe nutritional patterns (Morgan Spurlock used film to document the dangers of American fast food consumption in the celebrated film 'Supersize Me'), the commitment and attention to detail required for this kind of art is one-of-a-kind.
Implications - In an increasingly health-conscious world, consumers are driven to healthier lifestyles not by statistics and facts, but by headlines, images, art and media-centric means of getting the message across. Artists, filmmakers and others who use these creative means to deliver information in an effective and captivating manner reach a broader range of consumers.
The Food Illustrator began on June 15th, 2010 and ended exactly a year later on June 14, 2011. According to Oddity Central, "The result was a shockingly realistic food diary of an average person’s diet, with 1,360 consumed cups of coffee, 305 pints of Peroni lager, 122 Freddo chocolate bars, spaghetti, salads and McDonald’s fast food." While David is not the first to use art to comment and observe nutritional patterns (Morgan Spurlock used film to document the dangers of American fast food consumption in the celebrated film 'Supersize Me'), the commitment and attention to detail required for this kind of art is one-of-a-kind.
Implications - In an increasingly health-conscious world, consumers are driven to healthier lifestyles not by statistics and facts, but by headlines, images, art and media-centric means of getting the message across. Artists, filmmakers and others who use these creative means to deliver information in an effective and captivating manner reach a broader range of consumers.
Trend Themes
1. Artistic Food Consumption - Opportunity for artists to explore and comment on food choices and nutrition through creative mediums.
2. Visualizing Nutritional Patterns - Creating visual representations of dietary habits can help individuals and communities better understand their eating choices.
3. Media-driven Health Messaging - Using art and media to communicate health information can have a strong impact on consumer behavior and lifestyle choices.
Industry Implications
1. Art and Design - Artists can embrace the trend of illustrating food consumption and create unique artworks or installations.
2. Nutrition and Wellness - Companies in the nutrition and wellness industry can utilize visual representations of dietary patterns to educate and motivate consumers towards healthier choices.
3. Entertainment and Media - Filmakers, photographers, and other media professionals can leverage the power of visuals to communicate health messages and promote healthier lifestyles.
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