Millennials turn to themed restaurants for dining entertainment
Implications - Understanding that eating out has become a social experience for millennial consumers, many restaurants have begun incorporating pop cultural references into their establishments. Not only are themed restaurants a more immersive form of nostalgia; they also propel the fandom culture of the Internet into the physical realm.
Workshop Question - How can your brand embrace specific aspects of nostalgic culture to entice consumers?
Trend Themes
1. Themed Dining - Themed dining is gaining popularity among millennials with the incorporation of pop cultural references into the dining experience
2. Hybrid Restaurant Arcades - Restaurants now double as arcades, with access to vintage pinball machines and video games making the dining experience more interactive and entertaining.
3. Pop-up Sitcom Diners - Pop-up diners featuring sitcoms or popular movies and TV shows have begun to emerge to provide nostalgia for fans.
Industry Implications
1. Food & Beverage Industries - Food and beverage industry can create immersive experiences with themed menu items and services to provide an engaging experience for consumers.
2. Hospitality Industries - The combination of pop-cultural references and themed designs can help hotels and resorts create unique experiences for visitors.
3. Gaming Industries - Collaboration with popular restaurants and bars to host gaming events or themed nights provides opportunities for gaming industries to engage with casual gamers in a social space.
