Food Start-Up La Belle Assiette Launched a 16-Hour Culinary Event
Laura McQuarrie — October 15, 2016 — Marketing
References: labelleassiette & eventmagazine
The all-new catering start-up service La Belle Assiette and champagne brand Nicolas Feuillatte recently teamed up to host a one-of-a-kind dinner party event at Venturi's Table Cookery School.
The "dinner" party began at nine in the morning and culminated at about 1am, taking just under 1,000 minutes for 103 dishes to be served to 103 guests. The event is being called "London's longest dinner party" and involved showcasing of a variety of different culinary techniques from blending and piping to blanching in the creation of more than a thousand individual dishes.
Alongside the #1menu100courses dishes, flutes of Nicolas Feuillatte Champagne were served to each diner. During the extravagant dining event, it's been estimated that a total of 145,000 calories must have been consumed by attendees.
The "dinner" party began at nine in the morning and culminated at about 1am, taking just under 1,000 minutes for 103 dishes to be served to 103 guests. The event is being called "London's longest dinner party" and involved showcasing of a variety of different culinary techniques from blending and piping to blanching in the creation of more than a thousand individual dishes.
Alongside the #1menu100courses dishes, flutes of Nicolas Feuillatte Champagne were served to each diner. During the extravagant dining event, it's been estimated that a total of 145,000 calories must have been consumed by attendees.
Trend Themes
1. All-day Dinner Parties - The trend of hosting all-day dinner parties provides an opportunity for catering start-ups to offer unique and immersive dining experiences.
2. Culinary Showcasing - The trend of showcasing various culinary techniques during dinner parties creates opportunities for chefs and cooking schools to demonstrate their skills and creativity.
3. Gourmet Collaboration - The trend of collaborating with beverage brands like champagne producers presents an opportunity for food start-ups to enhance their dining experiences with premium drink pairings.
Industry Implications
1. Catering Services - The catering services industry can benefit from the trend of all-day dinner parties by offering customized menus and memorable dining experiences.
2. Cooking Schools - Cooking schools can capitalize on the trend of culinary showcasing during dinner parties by organizing workshops and classes that teach guests various techniques and skills.
3. Beverage Production - The beverage production industry, particularly champagne producers, can tap into the trend of gourmet collaboration by partnering with food start-ups to promote their products and create unique pairing experiences.
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