Tokyo's SodaStream Pop-Up Serves Up Healthy Carbonated Beverages
Jana Pijak — August 31, 2015 — Lifestyle
References: wahutimes
This SodaStream pop-up shop opened its doors in Tokyo, Japan last year and served up a sparkling water and food menu that satisfied diverse palettes. Pairing healthy sodas -- flavors like cucumber, ginger and carrot and even a carbonated coffee option -- the pop-up shop also featured all-American menu items like burgers, french fries and hot dogs.
While traditional sodas can get a bad rep from health-conscious consumers, SodaStream's products are marketed as a healthy alternative to store-bought pops and juices. The company's devices are a favorite among carbonated water fans and are often sold alongside flavor packs that are traditionally sweet.
SodaStream's Tokyo pop-up serves up a mix of traditional and unexpected sparkling water flavors and pairs them with tasty menu items that best suit each water-based beverage.
While traditional sodas can get a bad rep from health-conscious consumers, SodaStream's products are marketed as a healthy alternative to store-bought pops and juices. The company's devices are a favorite among carbonated water fans and are often sold alongside flavor packs that are traditionally sweet.
SodaStream's Tokyo pop-up serves up a mix of traditional and unexpected sparkling water flavors and pairs them with tasty menu items that best suit each water-based beverage.
Trend Themes
1. Healthy Carbonated Beverages - SodaStream's pop-up offers a healthier alternative to traditional store-bought sodas and juices by providing a mix of traditional and unexpected sparkling water flavors.
2. Custom Flavors - By offering various flavor options, SodaStream allows customers to personalize their beverages, which could lead to opportunities for personalized products in the beverage industry.
3. Pop-up Shops - The success of SodaStream's pop-up shop highlights the potential for temporary retail spaces to attract customers and offer new and unique experiences.
Industry Implications
1. Beverage Industry - SodaStream's innovative approach to carbonated water offers an opportunity for disruption in the beverage industry by providing a healthier alternative and customizable options.
2. Retail Industry - The success of SodaStream's pop-up shop highlights the potential for pop-up shops to be a disruptive force in the retail industry, offering new and unique experiences for customers.
3. Health and Wellness Industry - SodaStream's marketing of their products as a healthier alternative to traditional store-bought sodas and juices could disrupt the health and wellness industry by offering a new option for consumers seeking healthier choices.
3.8
Score
Popularity
Activity
Freshness
