The Thomas Burberry Cafe Celebrates the Label's Latest Menswear Range
Jana Pijak — June 25, 2015 — Marketing
References: buro247
'Thomas' is a Burberry Cafe pop-up that recently opened in the heart of London's Regent Street neighbourhood. The temporary eatery pays homage to the brand's founder Thomas Burberry and is launched in celebration of its latest menswear range.
In addition to a signature food and beverage menu and rustic seating set-up, the 'Thomas' Burberry cafe also features an exclusive gifting area that features the English fashion house's signature housewares. They include novacheck pillows, blankets and other branded goods like candles and even a boardgame range.
This gaming range includes gentlemanly staples like leather-bound card decks and backgammon boards that bear Burberry's iconic signage. Expanding far beyond the traditional shopping experience, heritage labels are pushing boundaries and engaging with consumers through sensory pop-up shops and eateries like this one.
In addition to a signature food and beverage menu and rustic seating set-up, the 'Thomas' Burberry cafe also features an exclusive gifting area that features the English fashion house's signature housewares. They include novacheck pillows, blankets and other branded goods like candles and even a boardgame range.
This gaming range includes gentlemanly staples like leather-bound card decks and backgammon boards that bear Burberry's iconic signage. Expanding far beyond the traditional shopping experience, heritage labels are pushing boundaries and engaging with consumers through sensory pop-up shops and eateries like this one.
Trend Themes
1. Sensory Pop-up Shops - Creating engaging and immersive experiences in temporary retail spaces that engage all five senses.
2. Brand Collaboration Cafes - Partnering with popular food and beverage establishments to create unique spaces that showcase the brand's products and lifestyle.
3. Heritage Label Innovation - Heritage fashion brands exploring new ways to connect with consumers through unconventional retail concepts.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the creation of sensory pop-up shops to attract and engage customers in a unique way.
2. Food and Beverage - Cafes and restaurants can collaborate with fashion brands to create themed spaces that enhance the dining experience and promote the brand.
3. Art and Entertainment - Creating immersive pop-up experiences that combine art, gaming, and fashion to attract a diverse range of consumers.
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