Sage Makes the Value of Food Easy to Understand
Laura McQuarrie — May 20, 2015 — Lifestyle
References: sage.is & digitaltrends
For many consumers, the numbers and mentions of words like fat, cholesterol and sodium on nutritional labels don't really translate into calories, but Sage is a startup that aims to make it much clearer.
Sage developed its own platform that has users plug in basic information like their sex, height, weight and activity levels. From there, the database of over 2,000 products lets users search for prepackaged food items in order to make better sense of their nutritional value. An assessment of a burrito will call out the healthy fiber content with a thumbs up icon, while it will note that the sodium content earns it a "caution" warning. In order to make it clear how many calories you'd need to burn off any food item, Sage suggests fun "exercise equivalents," such as dancing for half an hour to burn off a single serving.
Sage developed its own platform that has users plug in basic information like their sex, height, weight and activity levels. From there, the database of over 2,000 products lets users search for prepackaged food items in order to make better sense of their nutritional value. An assessment of a burrito will call out the healthy fiber content with a thumbs up icon, while it will note that the sodium content earns it a "caution" warning. In order to make it clear how many calories you'd need to burn off any food item, Sage suggests fun "exercise equivalents," such as dancing for half an hour to burn off a single serving.
Trend Themes
1. Personalized Nutrition - Sage's platform allows users to input personal information to receive tailored nutritional information.
2. Transparency in Food Labels - Sage's database enables users to easily understand the nutritional value of prepackaged food items.
3. Gamified Caloric Awareness - Sage's exercise equivalents feature encourages users to comprehend the calorie impact of their food choices through engaging activities.
Industry Implications
1. Health and Wellness - Sage's platform is disrupting the health and wellness industry by offering personalized nutrition information.
2. Food and Beverage - Sage's database and labeling system brings transparency to the food and beverage industry by simplifying nutritional information.
3. Fitness and Exercise - Sage's gamified approach to caloric awareness presents opportunities for disruptive innovation in the fitness and exercise industry.
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