Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Empowerment Marketing

Brands dedicate marketing efforts to elevating consumer esteem

Implications - Today's Internet culture has fostered a spirit of scrutiny that has consumers demanding more from brands when it comes to messaging. The brands that trust consumers to make informed decisions without undercutting their esteem rise to the top, demonstrating not only a higher level of consumer awareness, but also a desire for more empowering relationships with brands.
Workshop Question - What is one new marketing strategy your brand can implement, as a way to increase a consumer's self-esteem?
Trend Themes
1. Empowering Women - Marketing efforts aim to elevate female content and promote a positive perception of self-esteem and body-positive heroes.
2. Personalized and Sociopolitical Campaigns - Marketing efforts aim to address issues of female body and create messages of acceptance, governance, and lifestyle inspiring women to be strong social and personal icons.
3. Athleticism and Inspiration - Marketing efforts empower athletes and provide inspiration to young women to embrace their strength and normalcy.
Industry Implications
1. Media & Entertainment - Creating and distributing empowering female content through various platforms yields a positive reception from the audience.
2. Fashion and Clothing Retail - Design of fashionable clothing items for women with empowering messages and associations leads to the creation of real profiles of influential and innovative products.
3. Sportswear and Fitness - Marketing campaigns that showcase female athletes and promote fitness and athleticism in women create a culture that promotes a healthy lifestyle and body image.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
416,806 Total Clicks
Date Range:
Aug 15 — Mar 16
Trending:
Average

Related Examples

Curated Sportswear Boutiques
Curated Sportswear Boutiques
Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
Female-Focused Fitness Boutiques
Female-Focused Fitness Boutiques
Chelsea Collective is a Concept Shop by Dick's Sporting Goods
Branded Pop-Up Training Facilities
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
Branded Shoe Subscription Services
Branded Shoe Subscription Services
This Service Provides Women with Premium Athletic Accessories
Sports Brand Original Series
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
Rigorous Fitness Communities
Rigorous Fitness Communities
SBC Members Can Customize Healthy Diet Plans and Access a Digital Gym
Feminist Colouring Books
Feminist Colouring Books
This Activity Book Celebrates the Complex Lives of Women
Female-Focused Athletic Retailers
Female-Focused Athletic Retailers
'Nike Kichijoji' Provides Personalized Services for Women
Adaptable Sportswear
Adaptable Sportswear
The Nike AeroReact Pullover Top and Half-Zip Supports Human Physiology
Fashion-Forward Superhero Comics
Fashion-Forward Superhero Comics
This Comic Book Tells the Story of a Stylish Young Superhero
Knitted Heroine Sweaters
Knitted Heroine Sweaters
This Wonder Woman Crotchet Jumper Encapsulates the Hero's Bright Costume
Cinematic Virtual Reality Ads
Cinematic Virtual Reality Ads
MINI Used Virtual Reality Short Films in Its New Campaign
Uplifting Running Commercials
Uplifting Running Commercials
Nike Celebrates the Last Place Runner in its 'Loser' Ad Spot
Body Positive Celebrity Fashions
Body Positive Celebrity Fashions
This Collection is Designed by Inspirational Model Tess Holliday
Heroine Pin-Up Illustrations
Heroine Pin-Up Illustrations
Andrew Tarusov Re-Imagines Superheroes as Elegant Pin-Up Girls
Equality-Promoting Pop-Ups
Equality-Promoting Pop-Ups
This Women's Equality Day Event Celebrates Strong Female Leaders
Female-Empowering Footwear Ads
Female-Empowering Footwear Ads
These Keds Ads Feature Female Role Models Such as Taylor Swift
Solo Female Travel Guides
Solo Female Travel Guides
This Infographic Offers Tips on Staying Safe as a Woman Traveling Solo
Race-Ready Runners Pop-Ups
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
play_circle_filledEmpowered Playtime Innovations
Empowered Playtime Innovations
Jana Pijak Shares Her Favorite Examples of Empowering Girl Toys
Empowering Female Platforms
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
Outdoor Learning Programs
Outdoor Learning Programs
Tinkergarten Celebrates the Beauty of Nature Through Outdoor Education
Empowering Coloring Books
Empowering Coloring Books
The Super Strong Princess Coloring Book Breaks Down Gender Norms
Powerful Female Ads
Powerful Female Ads
The Terre des Femmes Campaign Makes a Bold Statement About Clothing Choices
Fruity Sneaker Collaborations
Fruity Sneaker Collaborations
The Keds and eos' Collection Shares Shoes and Lip Balms
Natural Mood-Enhancing Tips
Natural Mood-Enhancing Tips
This Infographic Suggests Fighting Depression Without Medication
play_circle_filledPrioritizing Psychological Well-Being
Prioritizing Psychological Well-Being
Guy Winch's Emotional Health Talk on Personal Psychology
Vegetarian-Approved Sneakers
Vegetarian-Approved Sneakers
These Embroidered Flat Shoes Feature Charming Vegetable Motifs
Post-Modern Slip-on Sneakers
Post-Modern Slip-on Sneakers
The Spectus Shoe Co. Laceless System Sneakers are Modern and Fresh
Female-Empowering Senior Organizations
Female-Empowering Senior Organizations
The Red Hat Society Reshapes the Way One Looks at Women
Influential Comedian Covers
Influential Comedian Covers
Mindy Kaling is Featured on the October 2014 Cover of Flare Magazine
Preppy Footwear Ads
Preppy Footwear Ads
The Taylor Swift Keds Campaign is Colorful and Youthful
play_circle_filledSupermodel Lip Sync Videos
Supermodel Lip Sync Videos
This Cara Delevingne Video Involves Lip Syncing to LL Cool J and JLo
Social Inclusion Play Enterprises
Social Inclusion Play Enterprises
Sofab Sports Gets People Off the Bench and into Employment
Time Machine Sneakers
Time Machine Sneakers
These TARDIS-Painted Sneakers Commemorate Doctor Who
Leisurely Heroine Fashion Illustrations
Leisurely Heroine Fashion Illustrations
Mingjue Helen Chen Casually Reimagined DC Characters
Svelt Super Lady Statues
Svelt Super Lady Statues
This New Wonder Girl Statue Makes Crime Fighting Fierce
Relationship Recovery Aids
Relationship Recovery Aids
The Breakup Recovery Kit Mends Your Broken Heart
Fiery Heroine Illustrations
Fiery Heroine Illustrations
The New Megan Lara Art Depicts a Fearlessly Epic Katniss Everdeen
Super Vixen Magazine Covers
Super Vixen Magazine Covers
Artgerm Turns Your Favorite Superheroine into a Glamorous Supermodel
Flamboyant DIY Spring Sneakers
Flamboyant DIY Spring Sneakers
A Beautiful Mess DIY Sneakers Add Spring to Your Step
Jazzy Print Canvas Kicks
Jazzy Print Canvas Kicks
The New Keds are the Ideal Springtime Companion
Sultry Heroine Art
Sultry Heroine Art
The Pin-Up Style Superheroes are a Revamped Look of Childhood Icons
play_circle_filledReal Beauty
Real Beauty
Dove Video Shows Evolution from Real Woman to Billboard Model