Brands dedicate marketing efforts to elevating consumer esteem
Implications - Today's Internet culture has fostered a spirit of scrutiny that has consumers demanding more from brands when it comes to messaging. The brands that trust consumers to make informed decisions without undercutting their esteem rise to the top, demonstrating not only a higher level of consumer awareness, but also a desire for more empowering relationships with brands.
Workshop Question - What is one new marketing strategy your brand can implement, as a way to increase a consumer's self-esteem?
Trend Themes
1. Empowering Women - Marketing efforts aim to elevate female content and promote a positive perception of self-esteem and body-positive heroes.
2. Personalized and Sociopolitical Campaigns - Marketing efforts aim to address issues of female body and create messages of acceptance, governance, and lifestyle inspiring women to be strong social and personal icons.
3. Athleticism and Inspiration - Marketing efforts empower athletes and provide inspiration to young women to embrace their strength and normalcy.
Industry Implications
1. Media & Entertainment - Creating and distributing empowering female content through various platforms yields a positive reception from the audience.
2. Fashion and Clothing Retail - Design of fashionable clothing items for women with empowering messages and associations leads to the creation of real profiles of influential and innovative products.
3. Sportswear and Fitness - Marketing campaigns that showcase female athletes and promote fitness and athleticism in women create a culture that promotes a healthy lifestyle and body image.
5 Featured, 44 Examples:
417,868 Total Clicks
Date Range:
Aug 15 — Mar 16
Trending:
Average
Consumer Insight Topics:
