Extremely extravagant packaging instantly captures attention
Implications - Although minimalist “un-branding” is gaining momentum in the marketing world, others are looking at extreme product adornment to ensure their products instantly and automatically stand out from the crowd. More like unnecessary ornamentation than practical packaging, these extravagant labels, cases and bottles give consumers a feeling of prestige, which further increases the perceived value of the product.
Trend Themes
1. Extreme Product Ornamentation - Extravagant bottle designs are being used by luxury brands to capture consumer attention and increase perceived value of product.
2. Customization - Personalized products such as engraved whisky bottles are becoming more popular as a way to provide consumers with unparalleled prestige and luxury.
3. Luxury Packaging - Luxury fashion and liquor brands are exploring ways to reflect a luxury lifestyle through packaging and exterior design, which is becoming just as important as the product itself.
Industry Implications
1. Liquor and Alcohol - Luxury liquor brands are using personalized and extravagant packaging to capture consumer attention and increase perceived value of product.
2. Fashion and Luxury Goods - Fashion and luxury brands are exploring ways to reflect a luxury lifestyle through packaging and exterior design, which is becoming just as important as the product itself.
3. Product Design and Packaging - There is a growing trend of extreme product ornamentation that is making packaging and exterior design just as important as the product itself, providing opportunities for innovative and extravagant product packaging that appeal to modern consumers.
7 Featured, 63 Examples:
1,082,836 Total Clicks
Date Range:
Jun 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:
