Single-Pour Niagara Vice Fuses Vodka and Dessert Wine
Marissa Liu — October 22, 2009 — Lifestyle
References: vicemartini & insitedesign
Vineland Estates, a winery in Niagara, Ontario decided to combine their award winning VQA Niagara icewine with pure Canadian vodka to create Vice vodka icewine martini. This is being touted as the world’s first single pour vodka icewine martini.
Vice vodka icewine martini is sure to become a devilishly good (or bad) habit. The sweet nectar that is icewine is made more potent with the addition of vodka and served extremely chilled as an elegant alternative to both cocktails and wine. The packaging resembles a classy icewine bottle but the contents inside spell trouble.
Vice vodka icewine martini is sure to become a devilishly good (or bad) habit. The sweet nectar that is icewine is made more potent with the addition of vodka and served extremely chilled as an elegant alternative to both cocktails and wine. The packaging resembles a classy icewine bottle but the contents inside spell trouble.
Trend Themes
1. Icewine Cocktails - Creating innovative and unique cocktails using icewine as a key ingredient presents an opportunity to attract cocktail enthusiasts looking for new and exciting experiences.
2. Hybrid Alcohol Beverages - Blending different types of alcoholic beverages, like vodka and icewine, opens up possibilities for creating completely new and unexpected flavor profiles in the beverage industry.
3. Premium Packaging Design - Developing sophisticated packaging designs for alcoholic beverages can enhance their perceived value and help differentiate products in a competitive market.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can explore innovative ways to blend different types of alcoholic beverages and create unique and premium offerings that appeal to diverse consumer preferences.
2. Cocktail Bars and Lounges - Cocktail bars and lounges can leverage the trend of icewine cocktails to offer customers an exclusive and indulgent drinking experience that combines the flavors of icewine and other spirits.
3. Packaging Design and Manufacturing - Companies specializing in packaging design and manufacturing can work with alcoholic beverage producers to develop eye-catching and sophisticated packaging that enhances the overall brand image.
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