Scotland's Kilchoman Produces Younger Whiskies
Tiana Reid — August 7, 2010 — World
References: kilchomandistillery & luxist
The Kilchoman farm distillery is built on Islay, Scotland and produces malt whiskey. Founded in 2005, Kilchoman is the first distillery to be build on Islay in the last 124 years.
This upstart whiskey company has strategized to produce younger whiskies that are currently in demand in the industry. And since Kilchoman is a few years away from producing 12-year-old malts, this strategy has been working in its favor.
Implications - Consumers are looking for ways to stay connected to more natural elements. Products featuring an organic aspect are appealing to those who want to stay eco-conscious. Creating more green-friendly items could help a company stay on the cutting edge.
This upstart whiskey company has strategized to produce younger whiskies that are currently in demand in the industry. And since Kilchoman is a few years away from producing 12-year-old malts, this strategy has been working in its favor.
Implications - Consumers are looking for ways to stay connected to more natural elements. Products featuring an organic aspect are appealing to those who want to stay eco-conscious. Creating more green-friendly items could help a company stay on the cutting edge.
Trend Themes
1. Farm-distilled Spirits - Small-batch distilleries that produce spirits on-site using locally grown ingredients are gaining popularity, offering opportunities for niche markets and unique products.
2. Young Whisky - Crafting and marketing younger whiskies can be a successful strategy in an industry where demand for aged whiskies is increasing, creating opportunities for innovative companies that think outside the box.
3. Organic Alcohol - Consumers are increasingly interested in products that feature an organic aspect, creating room for companies that produce green-friendly spirits to stand out in the market.
Industry Implications
1. Craft Distillery - By offering unique, locally made spirits, craft distilleries can attract a niche market of customers who appreciate quality and authenticity over mass-produced products.
2. Whisky Production - Innovation in whisky production can come from experimenting with aging methods, barrel selection, and blending techniques that create younger, more affordable, and unique products.
3. Organic Food and Drink - The organic food and drink industry has been steadily growing as consumers show increased interest in more natural and environmentally friendly products, creating opportunities for companies that offer organic spirits.
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