Fashion networking sites and apps give stylistas an online playground
Implications - Social media may have once been labeled as “nerdy” by fashionistas, but now style-mavens are embracing it to spread their passion for fashion to others around the world. Sites and apps dedicated to fashion sharing, voting and shopping are allowing style-conscious consumers to connect to each other online, making fashion an integrated experience that threatens the existence of one-dimensional magazines, advertisements and fashion shows.
Trend Themes
1. Social Media Fashion Networking - Fashionistas embracing social media by sharing, voting, and shopping on sites and apps creating an integrated shopping experience.
2. Interactive Retail Technology - Retailers integrating technology in stores, such as touchscreen panels, augmented reality, and analytics dashboards, to create an interactive and personalized shopping experience.
3. Fashion Democracy - Shopping Forecast enables shoppers to view, comment, vote, and share next season's styles, creating a fashion democracy where the shopper can help influence what appears in stores.
Industry Implications
1. Retail - Industry professionals can explore integrating interactive technology in stores to create a personalized and interactive shopping experience.
2. Fashion & Styling - Fashion professionals can use social media to promote, share, and embrace fashion, creating a new integrated shopping experience for consumers.
3. E-commerce - Industry professionals can develop online tools such as Google Boutiques for busy consumers with no time to shop in stores, creating a new personalized online shopping experience.
8 Featured, 61 Examples:
1,149,858 Total Clicks
Date Range:
Sep 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:
