The social media vernacular becomes a part of everyday speech
Implications - In much the same way that certain phrases from pop culture have become part of mainstream dialog, social media vocabulary is making its way into daily discourse. Some products like Facebook ‘Like’ stamps—and even songs—are advocating the everyday use of social media slang. This opens a door for smart marketers who are able to apply current social media language (or create their own) to reach consumers consumed by the online world.
Trend Themes
1. Mainstreaming Social Media Vernacular - As social media vocabulary infiltrates everyday speech, there is a growing demand for products and marketing initiatives that incorporate this vernacular into their design and messaging.
2. Iconic Social Media Symbols in Design - With social media platforms becoming integral parts of our lives, designers and companies are seeking to incorporate the iconic logos and buttons of popular social media platforms into their products.
3. Offline Social Media Experiences - As social media continues to take over our online lives, consumers are seeking ways to experience social media offline, leading to the creation of products such as Facebook-inspired accessories and social media-themed baked goods.
Industry Implications
1. Marketing - Incorporating social media vernacular and symbols into marketing strategies and product designs can help companies appeal to younger, more contemporary audiences.
2. Design - The popularity of iconic social media symbols has created new opportunities for designers to incorporate these recognizable logos and buttons into their products, creating a sense of familiarity and cultural relevance.
3. Offline Experiences - As social media dominates our online lives, creating products and experiences that allow for offline, real-life interactions with social media can offer a unique and in-demand value proposition.
6 Featured, 52 Examples:
1,214,103 Total Clicks
Date Range:
May 10 — Jan 11
Trending:
Average
Consumer Insight Topics:
