Virtual interactivity is changing the traditional purchasing experience
Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Trend Themes
1. Augmented Reality in Retail - As retailers use AR to infuse traditional shopping services with a virtual twist, there is a disruption opportunity for brands to enhance the overall consumer shopping experience.
2. Virtual Fitting Rooms - Augmented reality fitting rooms are becoming more popular and are disrupting traditional shopping experiences, providing consumers with virtual ways to try on clothing.
3. Virtual Reality in Entertainment - The use of mixed reality technologies, like AR, are changing the way people shop for products and leisure experiences, and businesses need to provide new technology-based experiences to stay ahead of trends.
Industry Implications
1. Retail - Retailers are using augmented reality to enhance customer experiences and optimize sales by letting customers see products in a simulated environment.
2. Entertainment - The use of augmented reality and the integration of mixed reality technologies are creating opportunities for new and innovative entertainment experiences.
3. Marketing - As businesses integrate augmented reality into their marketing campaigns and products, augmented reality marketing is disrupting traditional advertising methods by providing more interactive and engaging experiences.
8 Featured, 66 Examples:
961,570 Total Clicks
Date Range:
Nov 09 — Dec 10
Trending:
Warm
Consumer Insight Topics:
